期刊文献+
共找到2篇文章
< 1 >
每页显示 20 50 100
农产品品牌的蓝海竞争策略 被引量:3
1
作者 李敬红 《南方农村》 2007年第3期36-38,共3页
开拓蓝海竞争的新局面需要集中精力做好特色优势产品。通过完善自有基地和完善的质量管理体系,严格执行从育种到原材料采购的品质检验、生产过程和成品标准的品质控制与管理,这是农产品品牌长期保持美誉度和顾客忠诚度的关键。要找到适... 开拓蓝海竞争的新局面需要集中精力做好特色优势产品。通过完善自有基地和完善的质量管理体系,严格执行从育种到原材料采购的品质检验、生产过程和成品标准的品质控制与管理,这是农产品品牌长期保持美誉度和顾客忠诚度的关键。要找到适合自己的蓝海,需要建立农产品品质的差异,努力了解顾客对于某种农产品的价值需求,可以在品种、生产区域、生产方式和营销方式四个方面中寻找自己的蓝海立足点。 展开更多
关键词 蓝海竞争 农产品品牌 品质管理
下载PDF
Optimization and competition promotion of industrial structure in Blue Shandong Peninsula Economic Zone
2
作者 LI Guang-jie YAN Pei-xia 《Ecological Economy》 2010年第4期310-317,共8页
Blue economic zone is a typical regional economic mode,which is specially characterized by marine economy and has multiple economic types coexisting and interacting through integrating marine and land resources.With t... Blue economic zone is a typical regional economic mode,which is specially characterized by marine economy and has multiple economic types coexisting and interacting through integrating marine and land resources.With the continuous progress of science and technology,marine economy as a strategy to promote economic development is approved in many countries.The Blue Shandong Peninsula Economic Zone(BSPEZ) reflects the local demands of economic development,and its upgrading and enhancing competitiveness of the industrial structure is also of obvious significance for enhancement of the development of eastern China and the national marine economy.This paper thinks that the BSPEZ has many advantages,such as unique marine economy,growing high-tech industries,more and more mature industrial system,advancing technological innovation,and outstanding big enterprises,large projects and regional bright brands,but it is also facing problems of low industry cluster,similar industrial structure with each other,still weak technological innovation.So we put forwards the basic approaches to upgrade and enhance the industrial structure:transforming and upgrading the traditional marine industries with advantages,accelerating the development of new marine industries and high-tech industries,integrating marine and land industry,and promoting the rational system arrangements. 展开更多
关键词 Industrial structure Land and sea integration Blue Shandong Peninsula Economic Zone(BSPEZ)
下载PDF
上一页 1 下一页 到第
使用帮助 返回顶部