VE organizational field is a management meaning field formed by the mutual action of resources element.It studies leader and partners in VE as a system,and founds the affiliation among them by the relation of resource...VE organizational field is a management meaning field formed by the mutual action of resources element.It studies leader and partners in VE as a system,and founds the affiliation among them by the relation of resources.It describes candidate partner enterprise's inner trait and exterior trait by quality parameter and exterior parameter,then analyzes and evaluates them.It combines the qualitative variable and quantitative variable to evaluate the candidate enterprises.It integrates static and dynamic method to help the VE leader to choose partner,which is good for the whole alliance.展开更多
With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditio...With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.展开更多
基金Sponsored by the Fund of Shanghai Municipal Education Commission(Grant No.05FZ43).
文摘VE organizational field is a management meaning field formed by the mutual action of resources element.It studies leader and partners in VE as a system,and founds the affiliation among them by the relation of resources.It describes candidate partner enterprise's inner trait and exterior trait by quality parameter and exterior parameter,then analyzes and evaluates them.It combines the qualitative variable and quantitative variable to evaluate the candidate enterprises.It integrates static and dynamic method to help the VE leader to choose partner,which is good for the whole alliance.
文摘With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.