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长尾理论与移动增值业务 被引量:2
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作者 陈亚峰 李福庆 张磊 《邮电设计技术》 2010年第3期74-76,共3页
介绍了长尾理论,说明了长尾理论应用于移动增值业务的契合点,提出了长尾理论应用于移动增值业务的具体措施。
关键词 战略管理 长尾理论 移动增值业务 虚拟sp
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Validation of a Value Management Approach Developed for the Saudi Public Sector
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作者 Mohammed Auda S Alalshikh 《Journal of Civil Engineering and Architecture》 2014年第2期197-206,共10页
A VM (value management) approach was developed that better suits the culture and the context of the SPS (Saudi Public Sector). This approach provided a comprehensive assessment of VM at institutional, organization... A VM (value management) approach was developed that better suits the culture and the context of the SPS (Saudi Public Sector). This approach provided a comprehensive assessment of VM at institutional, organizational and project levels. This paper illustrates the procedures that were used to validate the developed VM approach. For the institutional and organizational levels, the VM approach was validated by conducting telephone interviews with three experts from three organizations that use VM and with two senior managers from the MOF (Ministry of Finance). Mainly, it was found that the MOF should be supported by experts to set up a centre of excellence that can set VM policy, guidelines and standards for the promotion of VM in the SPS, in order to ensure achieving value for money spent in SPS projects. The developed VM approach, as it would be applied at the project level, was presented to 11 experts, all of whom completed a validation questionnaire and presented their comments. Subsequently, the questionnaires were analyzed and the VM approach was amended to reflect the inputs provided by these experts. It was concluded that VM should be applied at least twice on SPS projects. Firstly, it is to review and structure strategic and project briefs to sort out soft issues, and secondly, it is to optimize project designs and sort out hard issues. 展开更多
关键词 Value management value engineering project management Saudi public sector Saudi Arabia.
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