分糕还是做饼:行业可持续演化中新品的市场教育作用

绿色发展给传统行业的可持续演化带来了挑战,从需求端进行市场教育、促进消费者使用绿色产品变成行业可持续演化过程中一个日益重要的研究问题。在这个过程中,新产品上市是最鲜明、对产品社会认知影响最为明显的教育活动,其对市场上的已有产品可能具有两种作用。一方面,新产品可能与老产品产生竞争,分走蛋糕;另一方面,新的绿色产品可能通过广告、促销或渠道等市场教育方式促进消费者意识,了解和学习新的绿色产品,对已有的绿色产品产生需求外溢,做大饼干。重点关注可持续演化过程中新产品的市场教育作用,基于中国汽车市场6年来近千款汽车近3万条月销量数据建立面板模型,从实证角度分析新上市的新能源汽车对在市不同类型汽车的影响,并探究品牌强度和品牌关系在其中扮演的角色。研究结果表明,新上市的新能源汽车对在市的老产品同时具有“分糕”和“做饼”作用。对在市的传统产品是竞争作用,降低燃油汽车的销量,即“分糕”效果;而对在市的新能源汽车是积极的需求外溢作用,增加其销量,即“做饼”效果。进一步的分析支持品牌的市场教育作用机制,即“分糕”和“做饼”效果受到品牌强度和品牌关系的影响,具有非对称性和近亲性,强品牌“分糕”和“做饼”的市场教育效果大于弱品牌,“做饼”的受益方更多的是品牌自身的其他新能源产品,“分糕”则主要分走其他品牌的燃油汽车份额。研究结果揭示了新的绿色产品通过市场教育与传统产品“分糕”、对绿色产品“做饼”进而加速行业可持续演化进程的现象,帮助研究人员更好地理解这一过程中企业扮演的角色。对于处于可持续演化中的企业,绿色产品的上市管理决策需要全盘考虑市场其他竞争者的决策,利用好“分糕”和“做饼”的效果,进而提升销量。

工信部拟提高铁合金行业准入条件 金瑞科技等受益

为发挥铁合金行业准入条件的引导和约束作用、促进行业转型升级,工信部拟对《铁合金(含电解金属锰)行业准入条件》进行修订,行业准入门槛将有所提高。在环保与技术方面领先的铁合金龙头股金瑞科技(600390.SH)、鄂尔多斯(600295.SH)、湘潭电化(002125.SZ)或将受益。

甘蔗制塑料利乐钻获巴西饮料包装创新奖

近日,凭借创新性地使用甘蔗为原料制成生物质低密度聚乙烯(LDPE)塑料,利乐钻?无菌包装荣膺"饮料包装技术奖"。该奖项由巴西包装协会(ABRE)组织,旨在奖励那些设计卓越、技术突出、质量优秀、兼具功能性和创新性的包装企业。据中国经济网记者采访了解到,作为业内首家使用生物质塑料利乐钻?无菌包装的用户,可口可乐旗下的果汁品牌Del Valle每年在巴西的销量可达2亿包,其采用的1升装利乐钻无菌包装中可再生资源的比例已提高至78%。

Sustainable development and upgrading mode of coal industry in China

It is an emerging realistic problem on how to promote a high level of technology in the coal industry, find new upgrading powers and create new competitive advantages, which are also the core problems to efficient transformation pattern of economic growth for coal industry in the ''twelfth five-year'' period, involving the key to China's energy supply and energy security. Through field surveys and inductive analyses, analyzing of the content of upgrading the coal industry as an entry point, this paper analyzes the sustainable development mechanisms for the coal industry from the aspects of work force, power, methods, goals, and so on; and puts forward corresponding developmental modes according to the mechanisms which can improve resource recovery and mineral resources utilization rates by putting them into practice.

Restructuring and Sustainability-Corporate Strategy of Commercial Bank in Thailand： A Siam Commercial Bank

This article presents a case study of the Siam Commercial Bank （SCB） by investigating why and how SCB implemented organizational restructuring during the uncertain economic environment, and gives an overview of the Thai commercial bank industry. This article presents and discusses SCB＇s strategy implementation in its organization during 1997-2010. This case study is aimed to provide some guidelines for other companies in developing and in choosing strategies for their business sustainability in the global change, and in choosing the implementation of their organization structure for competitive markets.

A Research on QFD-＂House of Brand＂ in Fashion Industry

Fashion continues to be an area that reflects the increasing popularity of different theoretical and practical approaches of researchers from different disciplines. Due to the rapid cycles of fashion, sustainable products and processes in terms of technical creativity and innovative approach are needed. In this context, fashion marketing emerges as an integrative marketing application with its both technical and social aspects by taking potential customers center that symbolize rapid change and creativity of fashion products. In this study, QFD-House of Brand was designed with Quality Function Deployment （QFD） approach. In this context, the experts （focus group） in Fashion Industry evaluated the selected fashion brand and its selected products by prioritizing the criteria. These evaluations were used in QFD-House of Brand. Thus, technical and social aspects of fashion industry were analysed together. By this technique, QFD-House of Brand established in relation to products and brand was interpreted and optimization suggestions were presented in accordance with the findings of the research. In addition, suggestions on sustainability and optimization of brand equity in fashion industry were provided.

Comprehensive Evaluation of Different Aspects of BIM Applications in Sustainable Design

Growing environmental concerns require efforts for application of sustainability in construction industry. Today, there is an increasing need for sustainable building design. Besides, BIM （building information modeling） is one of the most noteworthy developments in construction industry. BIM is used to make the planning, design, construction, and operation process more integrated. The purpose of this paper is to survey application of BIM in sustainable building design. This exploration is done by reviewing the existing studies in the field of BIM and sustainable design. There have been few attempts to evaluate and analyze the benefits of BIM in sustainable design, and existing researches have not developed integrated analysis to evaluate different aspects of BIM application. In this study, BIM and sustainable design researches are categorized into some major areas. First, frameworks and design strategies for better implementation of sustainable design have been developed. Other application of BIM software is for improving sustainable design in which some case studies have been presented for this purpose. Another major area is focusing on a specific aspect of sustainable buildings such as using natural resources, energy simulation, daylighting analysis and carbon emissions. Scrutiny review of the current studies shows excellent potential for interaction of BIM with sustainable construction.

Research on the Low Carbon Development Strategy of the Real Estate Enterprise Based on the Whole Life Cycle of the Project

This paper analyzes the present development situations of the real estate industry, puts forwards the low carbon development strategies based on the project life cycle for the real estate enterprises, and points out the corresponding assistant suggestions according to the predicament in the implementation of low carbon strategy. The purpose is to provide a theoretical reference for low carbon development of the real estate enterprises and the healthy and sustainable development of the real estate industry.

Approach to the Reserve against Deposit System and the Sustainable Development of Chinese Commercial Banks

Since the establishment of the reserve against deposit system in China, theorists have different views about it. After analyzing some of those views, this essay proposes that presently, it is inappropriate to cancel that system, and the rate of the required reserve should be reduced instead of being removed. With the analysis, the author points out the defects of that system, and makes a further study of that system's influence on the sustainable development of the commercial banks in China. In the last part, from several aspects, namely, the institutional environment, the rate of required reserve, the structure, and the mode of calculating and drawing money, the author offers some suggestions for the perfection of China's reserve against deposit system, and the acceleration of the sustainable development of commercial banks.

Investigation of China＇s Village Banks＇ Sustainable Development

In order to address the plight of rural financing, the 2007 China Banking Regulatory Commission, China＇s State Council started rural banks in provinces, towns and villages. There are so many problems faced by rural banks. The most pressing issue is the sustainability of targeting deviate due to restraints, shortage of funds, and loan risks. In order to effectively address these issues, this paper presents some solutions

BIM Implementation--A Bibliographic Study of the Benefits and Costs Involved

The construction sector has always been constantly changing, becoming increasingly aggressive, requiring new strategies to adapt to international and national scenarios. In the development of a project, there are many constraints, which often end up in problems such as waste materials, generating waste affecting the environment and also resulting in high costs oftbe work that could be avoided. Then came the concept of BIM （building information modeling） defined by a digital model consists of a database, allowing the development of projects with various professionals working in an integrated manner, being able to support all aspects of the life cycle of the project. Therefore, from the research information on the implementation of BIM methodology, it was possible to propose new ways of thinking and designing buildings, contributing to the completion of research in the management of projects and sustainability areas relevant to the development of engineering.

Analysis of China＇s retail industry to promote sustainable development

The retail industry is now going through shuffle, and also after the restructuring and expansion of the Chinese market, it will be occupied by more than a dozen Chinese retail enterprises and several foreign retail enterprises. After China entered the WTO, foreign retail line speeds up development in China, local retailers also resist foreign retail enterprises while accelerating their own development. Regional retail market continues to be a national leader and global retail business retail swallowed, although regional retail enterprises mastermind have regional customer emotional support and government protection, but eventually those who have the ability survive, the market economy is the constant for metabolism and eliminating the weak.

Realistic Reflections research on bustling and risks of Song capital

ABSTRACT： Under the guidance of the dual economy and hedonic consumption concept, the Song capital continue to meet basic survival needs, while demand has been further development, namely to improve the quality of life and business development of production requirements, even for non-moderate luxury pleasure obsession. The life of Song bustling capital has a history of some bad consumer behavior similarities with today＇ s Chinese society, learning from experience and establish appropriate consumer attitudes, which have focused on establishing a scientific degree of consumer attitudes in order to ensure the healthy development and sustainability of the market, it also pointed out the shortcomings of extravagant consumption concept and lessons learned from, it has considerable historical reference.

The Development of a Seed Stock Industry Using Indigenous Livestock from Rural Keepers for Sustainable Production

The majority of livestock in the rural areas of Africa are indigenous types that are not well defined as breeds as perceived by the developed world. The animals in this important sector have remained largely uncharacterised and face the risk of genetic dilution due to indiscriminate crossbreeding, breed replacement and neglect. This article uses two examples to describe a system that has been implemented in South Africa that allows indigenous livestock from rural keepers to enter the seed stock industry as recognized breeds. The first example is the indigenous Nguni breed of cattle that has been successfully developed into a seed stock breed, with a society celebrating its 25th anniversary in November 2011. The second example involves the challenges of developing a seed stock industry for some of the unimproved indigenous goat breeds of South Africa. Climate change is expected to have a more extreme effect on southern hemisphere continents than on other continents. Such negative effects will include high ambient temperatures, nutritional stress and altered patterns of animal diseases. With the likelihood of global warming, these adapted genotypes can play a very important role in sustainable livestock production.

Sustainability Aspects of the Wheat Sector

In the frame of the present study, we examined the wheat sector with respect to economic and social sustainability. Accordingly, two research questions were formulated： （1） Is wheat production sustainable in economic terms？ and （2） Is wheat production sustainable in social terms？ Our view is that the content of sustainability can be defined on a case-by-case basis, and in our case, wheat production provides this content. To answer the research questions, we collected statistical data on the production area, average yield, production volume, selling price, consumption of wheat, and evaluated the tendencies prevalent in the sector. We suppose that in social terms, sustainability means maintaining consumption at least at a constant level, knowing that this sector produces considerable share of the direct and indirect food raw materials. A chief dilemma is that world population is continuously growing, although the size of the cultivated area in the wheat sector has not indicated significant changes over the past few decades. Unless increasing the yields, severe decrease may occur in the per capita production of wheat in the long run. In this case, the current consumption level will not be sustainable in the medium run. In addition, in the long run, it may even have influence on the consumption level of other commodities.

Research on Low Carbon and Reduction Emission for Transportation Industry in China

The low carbon of sustainable development of ecological economy is sweeping across the world. The logistic industry plays a key role in the economic development, which influences emission and impact of the theory of low carbon. This paper analyzes the energy consumption and carbon emission in different modes in transportation, and provides reasonable suggestions on low carbon and reduction emission for transportation industry in China.

Interoperable Process： Efficient Systems in New Constructive and Product Performances

In the construction sector, which is one of the major goals of the new economy, the company is aiming at a new constructive practice and upgrading of the built, using ICT （information and communications technology） technologies. So the focus is on new operating and organizational models of sustainable building processes in the architecture, engineering and construction sectors, which are based on three-dimensional models of digital technology BIM （building information modeling）. It is intended as a human activity that improves building workflows and, through software and IFACs （industry foundation classes）, manages flexibility, coordinates and optimizes operational choices on time, economic, and environmental sustainability parameters. The goal is a new interoperable building process that involves designers, contractors and businesses from programming to lifecycle building and maintenance through the integrated project delivery of the building. Dynamic architectures, interactive with efficient technological and constructive systems, are integrated with innovative products of complex nature and bi-directional performance, engineered, with energy storage and renewable resources. The methodologies are based, above all, on the adoption of BIM technologies with the digital project manager and the use of robotic technological tools. Digitization is applied for the design and construction of architectural and infrastructure artifacts, in interaction with intelligent, adaptive, nanotechnical and user-friendly materials and climate. The results are aimed at efficient buildings with user comfort and safety, accuracy, and risk monitoring with remote monitoring, highlighting VDC （visual design construction） in CID （computational intelligent design）.

Brief analysis on the issue of staff training in Bank of Shanghai

Nowadays,the world belongs to the era of the economy full of information. The development of human resources in the entel-prise also shows the increasingly important. At present, commercial banks are not only to recruitment, introduction of outstanding professionals to enrich their team, but also the more important is potental of the existing management and staff training. Therefore, staff training and development will highlight out from the commercial bank management, which can make sure that a business adapt to the environment, realizing the fundamental value and the main enterprises for sustainable development.

行业特色型高校发展探析

行业特色型高校的发展必须立足行业,否则将成为无根之水,失去竞争力;同时又不能完全局限于行业,否则随着行业在市场经济条件下的周期性变化,高校办学也必然遇到周期性的困境。因此如何更好地进行办学定位,在科技研发和人才培养方面形成一个既有竞争力,又有稳定性的"可持续"发展格局,成为行业特型高校发展必须思考的问题。