This article aims at characterization and assessment of the financial behaviors of rural dwellers on non-cash payment markets and identification of factors determining the intensity of using individual methods of paym...This article aims at characterization and assessment of the financial behaviors of rural dwellers on non-cash payment markets and identification of factors determining the intensity of using individual methods of payment by the inhabitants of rural areas. The main source of data used for analysis and inference was information originating from the authors＇ own investigations conducted in 2013 on a group of 500 rural households and on a group of 150 trade and service points operating in non-urbanized areas. This work made use of statistical summary measures and Z2 independence test. According to the results of the conducted studies, forms of payment used by rural dwellers depend on many variables, of demographic, economic, and psychological character. Cash payments are more frequently used by persons possessing vocational or secondary education, elderly people, old-age pensioners, annuitants, or households with lower incomes. Also, persons who do not trust financial institutions or do not perceive benefits resulting from the use of non-cash instruments prefer cash. It is a group of households which require urgent educational activities in the area of non-cash payment instruments. A significant barrier to using non-cash payment instruments by rural dwellers was a limited access to non-cash channels. It is connected in the first place with a poorer development of financial infrastructure in rural areas （banks or cash points）, insufficient Internet access conditioning a possibility to use electronic banking points, and also a worse development of credit card acceptance network. As has been demonstrated by the results of conducted studies, the main reason for a lack of point of sale （POS） terminals in retail and service-providing points operating in rural areas, in the opinion of their owners, is the very high interchange fee （50% indications）, which under Polish conditions is one of the highest in the European Union （EU）.展开更多
In the digital era, the mobile-empowered customers have new power in the palms of their hands, which means that their shoppingand buying behaviors are being totally transformed by the ability to buy anything at any ti...In the digital era, the mobile-empowered customers have new power in the palms of their hands, which means that their shoppingand buying behaviors are being totally transformed by the ability to buy anything at any time from any place. Bank account is the base camp ofmoney in economic activity, therefore who wins the mobile terminal who embraces bank accounts, who embraces bank accounts who achievesthe world, for the winner can master customer resource and business foundation. This passage focuses on the issue that how to create bankaccounts on mobile terminal for mobile banking industry in the digital era, introduced the developing background of mobile banking industry,analyzed the main challenges mobile banking industry faces, and finally concluded a workable mobile terminal-bank account problem solvingmodel from strategy level, technical level and marketing level.展开更多
文摘This article aims at characterization and assessment of the financial behaviors of rural dwellers on non-cash payment markets and identification of factors determining the intensity of using individual methods of payment by the inhabitants of rural areas. The main source of data used for analysis and inference was information originating from the authors＇ own investigations conducted in 2013 on a group of 500 rural households and on a group of 150 trade and service points operating in non-urbanized areas. This work made use of statistical summary measures and Z2 independence test. According to the results of the conducted studies, forms of payment used by rural dwellers depend on many variables, of demographic, economic, and psychological character. Cash payments are more frequently used by persons possessing vocational or secondary education, elderly people, old-age pensioners, annuitants, or households with lower incomes. Also, persons who do not trust financial institutions or do not perceive benefits resulting from the use of non-cash instruments prefer cash. It is a group of households which require urgent educational activities in the area of non-cash payment instruments. A significant barrier to using non-cash payment instruments by rural dwellers was a limited access to non-cash channels. It is connected in the first place with a poorer development of financial infrastructure in rural areas （banks or cash points）, insufficient Internet access conditioning a possibility to use electronic banking points, and also a worse development of credit card acceptance network. As has been demonstrated by the results of conducted studies, the main reason for a lack of point of sale （POS） terminals in retail and service-providing points operating in rural areas, in the opinion of their owners, is the very high interchange fee （50% indications）, which under Polish conditions is one of the highest in the European Union （EU）.
文摘In the digital era, the mobile-empowered customers have new power in the palms of their hands, which means that their shoppingand buying behaviors are being totally transformed by the ability to buy anything at any time from any place. Bank account is the base camp ofmoney in economic activity, therefore who wins the mobile terminal who embraces bank accounts, who embraces bank accounts who achievesthe world, for the winner can master customer resource and business foundation. This passage focuses on the issue that how to create bankaccounts on mobile terminal for mobile banking industry in the digital era, introduced the developing background of mobile banking industry,analyzed the main challenges mobile banking industry faces, and finally concluded a workable mobile terminal-bank account problem solvingmodel from strategy level, technical level and marketing level.
