In modem packaging design, color, as an element of the intense visual impact, plays a very important role, and also can effectively enhance the effect of commercial packaging. However, uniqueness is necessarily availa...In modem packaging design, color, as an element of the intense visual impact, plays a very important role, and also can effectively enhance the effect of commercial packaging. However, uniqueness is necessarily available in the design of packaging according to the increase of consumer demand and the increasingly fierce market competition, while one of the effective ways to improve the effect of packaging design is to make full use of nationalities decorative colors. In this paper, the use of nationalities decorative colors in the modem packaging design is studied.展开更多
Jingdezhen is a bright star to make ceramic products among all cities of the world. The actual inheritance of the famille rose decoration and color enamel craftsmanship as China＇s ＂intangible cultural heritage＂ is ...Jingdezhen is a bright star to make ceramic products among all cities of the world. The actual inheritance of the famille rose decoration and color enamel craftsmanship as China＇s ＂intangible cultural heritage＂ is restricted not only by historical change and geographical conditions and also by how to inherit the craftsmanship. In this paper, through the literature studies, sociology investigation, market research, and comparative analysis of the traditional pastel industry in Jingdezhen, the making flows of famille rose decoration and color enamel are introduced plus the author＇s understanding of famille rose decoration and color enamel, and also the understanding and inheritance of Jingdezhen traditional famille rose decoration and color enamel craftsmanship as ＂intangible cultural heritage＂ are discussed. Therefore, theoretical basis and practice guidance are provided for famille rose decoration and color enamel craftsmanship to develop toward the cultural industry, and also a reference in theory and practice is available for the inheritance and development of the handmade ceramic products as ＂intangible cultural heritage＂.展开更多
文摘In modem packaging design, color, as an element of the intense visual impact, plays a very important role, and also can effectively enhance the effect of commercial packaging. However, uniqueness is necessarily available in the design of packaging according to the increase of consumer demand and the increasingly fierce market competition, while one of the effective ways to improve the effect of packaging design is to make full use of nationalities decorative colors. In this paper, the use of nationalities decorative colors in the modem packaging design is studied.
文摘Jingdezhen is a bright star to make ceramic products among all cities of the world. The actual inheritance of the famille rose decoration and color enamel craftsmanship as China＇s ＂intangible cultural heritage＂ is restricted not only by historical change and geographical conditions and also by how to inherit the craftsmanship. In this paper, through the literature studies, sociology investigation, market research, and comparative analysis of the traditional pastel industry in Jingdezhen, the making flows of famille rose decoration and color enamel are introduced plus the author＇s understanding of famille rose decoration and color enamel, and also the understanding and inheritance of Jingdezhen traditional famille rose decoration and color enamel craftsmanship as ＂intangible cultural heritage＂ are discussed. Therefore, theoretical basis and practice guidance are provided for famille rose decoration and color enamel craftsmanship to develop toward the cultural industry, and also a reference in theory and practice is available for the inheritance and development of the handmade ceramic products as ＂intangible cultural heritage＂.
