To occupy a greater market share in terminal distribution, companies are urged to make full use of cooperative coverage formed with brand effect and information sharing in the layout of pickup points. Based on the div...To occupy a greater market share in terminal distribution, companies are urged to make full use of cooperative coverage formed with brand effect and information sharing in the layout of pickup points. Based on the diversity of pickup points, the piecewise function, signal intensity function and probability function are introduced. Meanwhile, considering the effect of distance satisfaction and cooperation coverage on customer behavior, the location model of the pickup point under competitive environments is established. The genetic algorithm is used to solve the problem, and the effectiveness of the model and algorithm is verified by a case. The results show that the sensitivity of weighted demand coverages to budget decreases gradually. The maximum weighted demand coverage increases at first and then decreases with the increase of the signal threshold, and there is a positive correlation with the change of the actual demand coverage to the senior customers, but it is negatively related to the intermediate and primary customers. When the number of high-level pickup points in a competitive enterprise is small, the advantage of the target enterprise is more significant. Through comparison, the cooperative coverage model is better than the non-cooperative coverage model, in terms of the weighted demand coverage, the construction cost and the attention paid to the important customers.展开更多
基金The National Social Science Foundation of China(No.16CGL018)
文摘To occupy a greater market share in terminal distribution, companies are urged to make full use of cooperative coverage formed with brand effect and information sharing in the layout of pickup points. Based on the diversity of pickup points, the piecewise function, signal intensity function and probability function are introduced. Meanwhile, considering the effect of distance satisfaction and cooperation coverage on customer behavior, the location model of the pickup point under competitive environments is established. The genetic algorithm is used to solve the problem, and the effectiveness of the model and algorithm is verified by a case. The results show that the sensitivity of weighted demand coverages to budget decreases gradually. The maximum weighted demand coverage increases at first and then decreases with the increase of the signal threshold, and there is a positive correlation with the change of the actual demand coverage to the senior customers, but it is negatively related to the intermediate and primary customers. When the number of high-level pickup points in a competitive enterprise is small, the advantage of the target enterprise is more significant. Through comparison, the cooperative coverage model is better than the non-cooperative coverage model, in terms of the weighted demand coverage, the construction cost and the attention paid to the important customers.
