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如何开展会展营销 被引量:4
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作者 高世宁 《商场现代化》 北大核心 2006年第05Z期112-113,共2页
会展作为一种全球性的营销媒介被广泛的运用与推广。开展有效的会展营销将会有力地推进会展业的发展。本文从展前需求定位、营销计划的合理制定、恰当的运用促销组合及展后支持等方面详细论述如何将会展成功的推向市场。
关键词 会展 会展营销 参展 观展商
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婴童品牌闪耀第13届京正孕婴童展
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《父母世界》 2011年第6期204-204,共1页
4月14日-16日,北京第13届京正孕婴童产品博览会盛大召开,广州嘉憬公司携旗下易简、塔塔及舒氏三大品牌的近百款产品盛情参与。在展会现场,易简作为国内婴童理发器行业的第一品牌,包括其新一代智能、经典畅销及概念礼品系列产品部备... 4月14日-16日,北京第13届京正孕婴童产品博览会盛大召开,广州嘉憬公司携旗下易简、塔塔及舒氏三大品牌的近百款产品盛情参与。在展会现场,易简作为国内婴童理发器行业的第一品牌,包括其新一代智能、经典畅销及概念礼品系列产品部备受关注。记者随机采访了几位观展商,得到一致的反馈:易简理发器有着优质的产品质量保障。而且售后服务工作做得报细致,在婴童理发器行业内保持着毋庸置疑的良好口碑。 展开更多
关键词 品牌 产品博览会 售后服务工作 随机采访 产品质量 易简 理发 观展商
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The Impact of Corporate Cultural Innovation on theEnterprise Management Innovation
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作者 Fenghua LI 《International Journal of Technology Management》 2015年第6期60-62,共3页
Enterprise Management Innovation has been a topic of concern to the business community and holds the same opinions to adhere to corporate management for innovation, but how to make companies management innovation beco... Enterprise Management Innovation has been a topic of concern to the business community and holds the same opinions to adhere to corporate management for innovation, but how to make companies management innovation becomes the business people must face. I believe that: enterprise management innovation is the innovation of the modem enterprise system, enterprise management innovation is necessary not only to establish modem corporate governance institutions, but also to establish a sound management system. Based on this idea, the purpose of this paper is to explore the enterprise management innovation, a true reflection of the necessity and creative approach to business management innovation. Through analysis, the enterprise management innovation is the scientific concept of development of specific applications in the field of enterprise management. Enterprise management innovation is the development of internal demand point of view, hoping to be helpful for Chinese enterprises to occupy a place in the fierce competition in the international market. 展开更多
关键词 business management INNOVATION CULTURE IMPACT
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