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会话分析视角下直播互动中消费冲动的制造路径分析
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作者 夏浩然 刘笑笑 《商展经济》 2024年第7期115-118,共4页
直播营销互动暗含社会秩序和规训力量,本文结合会话分析与社会权力理论,通过描述电商直播互动的三层结构模式,即单个营销互动、连续营销互动组合和完整直播结构,揭示消费冲动被制造、消费者被“规训”的过程,并将其与传统实体营销对比... 直播营销互动暗含社会秩序和规训力量,本文结合会话分析与社会权力理论,通过描述电商直播互动的三层结构模式,即单个营销互动、连续营销互动组合和完整直播结构,揭示消费冲动被制造、消费者被“规训”的过程,并将其与传统实体营销对比。研究结果表明:相对实体营销,直播营销的不平等性、策略性和程序性更强。在封闭的直播空间,直播机构刻意剥夺观众的话语权,构建利益共同体身份,确立其销售员、专家、亲友和代理人多种交际角色,以获得奖惩权、参照权和专家权等权力,观众逐渐被“规训”,消费冲动从无到有,消费性增强,消费行为被制造。本研究仅供参考。 展开更多
关键词 直播营销 消费冲动 会话分析 规训力量 权力构建 粉丝经济
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The training process: Planning for strength-power training in track and field. Part 2: Practical and applied aspects 被引量:3
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作者 Brad H. DeWeese Guy Hornsby +1 位作者 Meg Stone Michael H. Stone 《Journal of Sport and Health Science》 SCIE 2015年第4期318-324,共7页
Planning training programs for strength-power track and field athletes require an understanding of both training principles and training theory. The training principles are overload, variation, and specificity. Each o... Planning training programs for strength-power track and field athletes require an understanding of both training principles and training theory. The training principles are overload, variation, and specificity. Each of these principles must be incorporated into an appropriate system of training. Conceptually, periodization embraces training principles and offers advantages in planning, allowing for logical integration and manipulation of training variables such as exercise selection, intensification, and volume factors. The adaptation and progress of the athlete is to a large extent directly related to the ability of the coach/athlete to create and carry an efficient and efficacious training process. This ability includes: an understanding of how exercises affect physiological and performance adaptation (i.e., maximum force, rate of force development, power, etc.), how to optimize transfer of training effect ensuring that training exercises have maximum potential for carryover to performance, and how to implement programs with variations at appropriate levels (macro, meso, and micro) such that fatigue management is enhanced and performance progress is optimized. 展开更多
关键词 Periodization PROGRAMMING Strength training Track and field Training process
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