期刊文献+
共找到2篇文章
< 1 >
每页显示 20 50 100
网络视频广告的传播策略探讨 被引量:3
1
作者 何志华 《新媒体研究》 2016年第19期58-59,共2页
现在信息传播速度飞快,网络视频广告在用户正常使用间隙播放,有效抓住用户的零碎时间,有力地促进了产品宣传。但现在互联网视频广告质量普遍不高,这样就会对广告传输造成一定的影响,致使广告传播不能达到预期效果。文章对网络视频广告... 现在信息传播速度飞快,网络视频广告在用户正常使用间隙播放,有效抓住用户的零碎时间,有力地促进了产品宣传。但现在互联网视频广告质量普遍不高,这样就会对广告传输造成一定的影响,致使广告传播不能达到预期效果。文章对网络视频广告的传播策略进行探究,以此促进网络视频广告传播的科学性。 展开更多
关键词 网络 视频:广告 传播
下载PDF
Intelligent outdoor video advertisement recommendation system based on analysis of audiences' characteristics 被引量:1
2
作者 刘鹏 Li Songbin +1 位作者 Deng Haojiang Wang Jinlin 《High Technology Letters》 EI CAS 2016年第2期215-223,共9页
An integrated implementation framework of an intelligent recommendation system for outdoor video advertising is proposed, which is based on the analysis of audiences' characteristics. Firstly, the images of the scene... An integrated implementation framework of an intelligent recommendation system for outdoor video advertising is proposed, which is based on the analysis of audiences' characteristics. Firstly, the images of the scene and the people who view the video advertisements are captured by the net- work camera deployed on the video advertising terminal side. Then audiences' characteristics can be obtained by applying computer vision technologies : face detection, face tracking, gender recogni- tion and age estimation. Finally, an intelligent recommendation algorithm is designed to decide the most fitting video ads for each terminal according to multi-dimensional statistical information of its reover, a novel face detection method and a new face tracking method have been proposed to meet the practical requirements of the system, of which the average Fl-score is O. 988 and 0. 951 respec- tively. 展开更多
关键词 face detection face tracking intelligent recommendation system outdoor videoadvertisement
下载PDF
上一页 1 下一页 到第
使用帮助 返回顶部