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角色营销策略在阅读推广中的应用探究 被引量:3
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作者 周频 《图书情报工作》 CSSCI 北大核心 2018年第4期57-62,共6页
[目的/意义]结合国内阅读推广工作的现状,援引营销学中角色营销策略,以期对我国全民阅读推广工作提供有益的借鉴和参考。[方法/过程]通过对企业产品品牌营销以及国内外阅读推广活动中运用角色营销策略案例分析,提出一套基于阅读推... [目的/意义]结合国内阅读推广工作的现状,援引营销学中角色营销策略,以期对我国全民阅读推广工作提供有益的借鉴和参考。[方法/过程]通过对企业产品品牌营销以及国内外阅读推广活动中运用角色营销策略案例分析,提出一套基于阅读推广工作的角色选择、角色塑造、角色传播和角色升华的营销策略。[结果/结论]借鉴角色营销策略推动阅读推广工作的开展将是一种有益尝试,但角色营销策略作用的有效发挥,需要众多阅读推广主体的有机联合;需要循序渐进、持之以恒的角色培育和应用过程。 展开更多
关键词 图书馆 阅读推广 角色营销 角色培育
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GeoQuest Project Computer Class Role Playing Game as Innovative Teaching Methodology to Foster STEAM Education
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作者 Sabina Maraffi Francesco Maria Sacerdoti 《Journal of Environmental Science and Engineering(B)》 2016年第10期495-511,共17页
GeoQuest Project is the design of a new teaching and learning technology based on Computer Class Role Playing Games (RPG) to teach Earth Science in a STEAM educational approach. It ensures interdisciplinarity, multi... GeoQuest Project is the design of a new teaching and learning technology based on Computer Class Role Playing Games (RPG) to teach Earth Science in a STEAM educational approach. It ensures interdisciplinarity, multilinguai approach (CLIL compliance) and interactive activities in classrooms. This educational game uses students' personal tablets and smartphones to interact with the game, with a system more comprehensible and funny for young people compared to traditional methodologies. Students are bringing "in situation" by the adventure, so teachers can get a rigorous assessment of their skills. The Game includes several adventure paths, suitable for different age students. They are focused on scientific topics, humanities, hands-on activities in interdisciplinary way. If used conditions do not allow practical or laboratorial activities provided by the game, players can see some videos to understand the activities. Experimental results were outstanding: the RPG appreciation is in agreement with the experiments outcome. This work experience gets excellent feedbacks by teachers, in terms of efficacy of this new teaching methodology and of results achieving. 展开更多
关键词 Science education education game education technology teaching methodologies STEAM STEM earth science.
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