本研究调查了436名大学生与221名社区居民,旨在中国社会文化背景下,检验BEM性别角色量表(Bem sex role inventory,BSRI)的信度和效度,包括条目-总分相关、分半信度、重测信度、内部一致性信度、结构效度、校标效度.研究结果证实,Bem性...本研究调查了436名大学生与221名社区居民,旨在中国社会文化背景下,检验BEM性别角色量表(Bem sex role inventory,BSRI)的信度和效度,包括条目-总分相关、分半信度、重测信度、内部一致性信度、结构效度、校标效度.研究结果证实,Bem性别角色量表具有较好的信度和效度,符合心理测量学的要求,可以在我国用于性别角色测量的研究.展开更多
At present, China＇s animation industry is developing rapidly, the performance of the animation is through a series of design to complete, through the action to create the role of animation characters, which led to th...At present, China＇s animation industry is developing rapidly, the performance of the animation is through a series of design to complete, through the action to create the role of animation characters, which led to the audience resonance. This article mainly analyzes the influencing factors of character creation and the importance of characterization in characterization in the animation performance, and then explores the performance of the characterization in the animation performance. Hoping to through this theoretical study, the animation performance of the characterization of a deeper understanding.展开更多
Female character in video games is the one of the most controversial topic in game studies and nowadays women＇s anthropology. From the beginning of role in games＇ plot to sexualized graphical representation, woman i...Female character in video games is the one of the most controversial topic in game studies and nowadays women＇s anthropology. From the beginning of role in games＇ plot to sexualized graphical representation, woman in virtual world were （and sometimes still are） a point of discussion about characters sexualisation and role of female sex in virtual industry. The main aim of this paper is to present analysis of female representation in video games and how in last 30 years it has changed. In other words, how female characters were ennobled from sex object to main protagonist status. In presented research, there were used mostly the examples of popular video games with extended plot and world which can be explored by protagonists. Video game historiography, textual analysis （which helped to treat video game character as a protagonist）, and thematic analysis of video games were used as a main research method. The main conclusion of this paper is that female characters can overcome all gender or sexual stereotypes and even eventually became an icon of popular culture展开更多
As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement i...As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement including its definition, objective, and writing principles. This is followed by an analysis on language features based on vocabulary, grammar, punctuation, and rhetorical devices. However, the main thrust of the thesis is not devoted to a purely linguistic study. Rather, building on the theoretical reflections of equivalent theory and cultural conversion, this paper attempts to find the joint reflecting the similar functions of both English and Chinese. Therefore, This thesis will not confine itself simply to a list of language features but rather go further and crack the ＂hard nut＂--how to tackle translation in advertisements. Little ink, as the case stands, has been spilled over this crux. Taking into consideration the distinctive functions and stylistic features of advertisement, general principles that highlight the qualities of awareness, understanding, conviction, and action will be offered. Based on these general principles, tactics both regular and strategic are tentatively offered. As is often the case, a translator walking on a tightrope plays dual roles： a submissive servant and a defiant master. In this sense, it is proposed that a blend of regular and strategic tactics should be employed in pursuit of an optimum transfer of information.展开更多
文摘本研究调查了436名大学生与221名社区居民,旨在中国社会文化背景下,检验BEM性别角色量表(Bem sex role inventory,BSRI)的信度和效度,包括条目-总分相关、分半信度、重测信度、内部一致性信度、结构效度、校标效度.研究结果证实,Bem性别角色量表具有较好的信度和效度,符合心理测量学的要求,可以在我国用于性别角色测量的研究.
文摘At present, China＇s animation industry is developing rapidly, the performance of the animation is through a series of design to complete, through the action to create the role of animation characters, which led to the audience resonance. This article mainly analyzes the influencing factors of character creation and the importance of characterization in characterization in the animation performance, and then explores the performance of the characterization in the animation performance. Hoping to through this theoretical study, the animation performance of the characterization of a deeper understanding.
文摘Female character in video games is the one of the most controversial topic in game studies and nowadays women＇s anthropology. From the beginning of role in games＇ plot to sexualized graphical representation, woman in virtual world were （and sometimes still are） a point of discussion about characters sexualisation and role of female sex in virtual industry. The main aim of this paper is to present analysis of female representation in video games and how in last 30 years it has changed. In other words, how female characters were ennobled from sex object to main protagonist status. In presented research, there were used mostly the examples of popular video games with extended plot and world which can be explored by protagonists. Video game historiography, textual analysis （which helped to treat video game character as a protagonist）, and thematic analysis of video games were used as a main research method. The main conclusion of this paper is that female characters can overcome all gender or sexual stereotypes and even eventually became an icon of popular culture
文摘As a practical style, Advertising English has gradually derived from the English language due to its particular social role. In this respect, this paper will generalise the fundamental knowledge of the advertisement including its definition, objective, and writing principles. This is followed by an analysis on language features based on vocabulary, grammar, punctuation, and rhetorical devices. However, the main thrust of the thesis is not devoted to a purely linguistic study. Rather, building on the theoretical reflections of equivalent theory and cultural conversion, this paper attempts to find the joint reflecting the similar functions of both English and Chinese. Therefore, This thesis will not confine itself simply to a list of language features but rather go further and crack the ＂hard nut＂--how to tackle translation in advertisements. Little ink, as the case stands, has been spilled over this crux. Taking into consideration the distinctive functions and stylistic features of advertisement, general principles that highlight the qualities of awareness, understanding, conviction, and action will be offered. Based on these general principles, tactics both regular and strategic are tentatively offered. As is often the case, a translator walking on a tightrope plays dual roles： a submissive servant and a defiant master. In this sense, it is proposed that a blend of regular and strategic tactics should be employed in pursuit of an optimum transfer of information.
