Understanding IT Artefacts with Language

Every day we experience relationships with artefacts, which describe material objects made by humans in order to reach a goal and exploit the human feature to plan ahead. Artefacts bring together cognitive evolution and technical enhancement. Although artefacts are conceived as technical, we are now facing a relationship with Information Technology （IT） artefacts. IT artefacts include both hardware and software, as a two-sided entity. The definition of IT artefact corresponds with the Saussurean linguistic sign： a two-sided entity constituted by the signifier （hardware） and the signified （software）. I claim that IT artefacts share this ontological trait with the linguistic sign. I will show that IT artefacts are the result of design and planning, while language--which is an institution--is not the fabrication of one human but linked to collective human activity.

Cassirer on the Syntax of Being

This paper examines the expression of being from the syntactic perspective in the framework of Cassirer＇s philosophy of language in his Philosophy of Symbolic Forms. It first introduces the debate about the validity of the question of being between the logical and ontological perspectives, represented by J. S. Mill＇s attempt to annul the question and Heidegger＇s counter argument. It then moves to the syntactic perspective by using Aquinas＇ statement that in every apprehension being should be present, and then reconsiders the function of copula in a sentence. The main part of this article follows Cassirer＇s argument by picking up the so-called ＂war of the giants＂ between the Heraclitean flux and the Parmenidean immovable being in the context of language in Plato＇s three dialogues, namely Cratylus, Theaetetus, and Sophist. It then moves on to Cassirer＇s Kantian scheme of analysis to handle the Platonic question, and argues that words and sentences are different moments of unit formation in our consciousness. It concludes with Cassirer＇s argument of the priority of sentence over words, and that the concentration merely on the copula is a limited approach to the question. The purpose of this paper is to show Cassirer＇s contribution to the problem of being by shifting the attention from semantics to the syntax and by breaking new ground from neo-Kantianism, and offers an approach to understand the role of language in our knowledge of the objective world which is neither purely nominal nor realist.

The Local Strategies of Global Brands in Turkey： Cultural Signs and Advertisement Messages

In advertisements directed at consumers within a society or others ocieties, brands employ cultural signs （values, beliefs, rituals, and heroes and symbols） and in accordance, it can be observed that they consciously make use of the terms ＂locality＂ and ＂globality＂. In this study, four global food brands＇ advertisements including cultural codes, locality, and globality have been randomly selected and analyzed. These advertising messages have been analyzed at an intercultural level from visual semiotics perspective. It has been tried to determine the ＂local＂ approaches of global brands by revealing the ＂intercultural＂ dimension transferred through visual and linguistic signs in the advertisements which we reselected with an eclectic method.

A Contrastive Study on Mark Phenomena of English and Chinese Languages

Linguistic marker is a common phenomenon, and there are different levels of markers in various languages. Mark theory was first proposed by the Prague School in 1930s, which is an important principle of language analysis system. The function and meaning of markup languages are mainly pragmatic, which have procedural meaning and no conceptual meaning. Markedness phenomenon is not only the inherent characteristics of language symbols, but also the product of social life and different cultures. Due to the great difference between cultural background and social environment of Chinese and English speaker, thus there are many similarities and differences in the language, society and culture mark. The mark phenomena of English nouns are mainly related to the category of nouns and the opposite nouns. However, Chinese nouns have no strict morphological changes. In this paper, we discuss the theory of mark phenomenon and analyze a contrastive study on mark phenomena of English and Chinese Languages.

Teaching Maritime English： A Linguistic Approach

The purpose of the paper is to outline the parameters of a LCC （linguistically centered concept） of developing ME （maritime English） teaching materials for non-native learners who are beginning their maritime academic career. The paper introduces initial notions on applying linguistic criteria as the basic ones in the process of creating ME textbooks. Through the historical development and under the influence of extra linguistic factors （globalization of the shipping industry, in particular）, ME has accumulated and stored various resources being in current use： vocabulary, grammar and phonology, operational and semiotic systems, specific means of communication, functional models, patterns of narration and description, etc.. The proper linguistic analysis makes a secure foundation for methodology which can guarantee a better quality of ME course books for the 1st and 2nd year maritime students all over the world.

Relationship between Numbers and Letters

This paper proposes that there is a relation between numbers and letters. This relation may exist in all types of different languages. This research focuses on the reason of choosing some mathematical symbols like ＂ ＂ and ＂π＂ in Arabic, Latin, and English languages. Also, this paper presents some relations between months, weeks, and days in Arabic, English, and Latin languages.

The Dramatistic Action of Language in Thomas Kyd＇s The Spanish Tragedy

Kenneth Burke＇s rhetoric on language as a symbolic action offers an enlightening perspective for revealing the connection between the motivations and actions of the characters in Thomas Kyd＇s The Spanish Tragedy. This work is a Renaissance drama that features hues of rhetorical language. Linguistic obfuscation, scapegoat mechanism, and the malfunction and dysfunction of language in victimization and revenge are thrown into relief through Burke＇s elaborate system of the symbolism of language. Analyzing the discursive performances of the main characters, readers could get clues of their motives that drive their actions, which are both a representation and an illustration of how language as a symbolic action works in literature

A Plea for Commonality Without Common Points --With Reference to The Planet of the Apes

In the science fiction novel titled The Planet of the Apes （1963）, Pierre Boulle tells a story about a completely reversed world where the apes dominate the humans. Coming from the normal world that is ours, a small group of people is totally embarrassed and confused by observing this strange world. On the planet of the apes that they have discovered, it is the apes that are more intelligent than the humans. On the earth, it was the other way around. That observation results in their perplexity. The two communities, human and simian, bear with one another the relationship that corresponds to what Lotman calls ＂enantiomorphic pairings＂. In this context, a series of questions deserves to be raised： Is a ＂common language＂ possible between the two communities in the enantiomorphic pairings？ If the answer is yes, under what conditions could they succeed in opening up a space where they can have something in common？ In rereading The Planet of the Apes with reference to Lotman＇s semiotics of culture, we would like to formulate a response to those questions. Our claim is that the experience of finitude of one＇s own language can make possible an access to the new form of universality requisite for the cross-cultural communication： commonality without common points.

经典“语义三角”辨正

C.K.Ogden和I.A.Richards在TheMeaning of Meaning中提出的"语义三角"有明显的"语言中心论"倾向。笔者认为,该语义三角应该以"所指"为轴心,从左至右颠倒排序才能科学揭示"所指"、"思想/能指"、"符号"三者间的关系。与中国古典哲学中的象、意、言相比照,深入阐述象与意、言与意、象与言之间的关系,认为:(1)象(所指)、意(思想/能指)、言(符号)三者呈顺时针相关与推进关系;(2)象是意、言的核心;意是象、言的中介;言为象的人化、意的物化;(3)象、意、言三者构成开放的三位一体结构,在意(思想)的驱动下不断地推进语言的创造和人类历史的更替演变。

CATALAN NUMBERS, DYCK LANGUAGE AND TIME SERIES OF ELEMENTARY CELLULAR AUTOMATON OF RULE 56

A new approach to study the evolution complexity of cellular automata is proposed and explained thoroughly by an example of elementary cellular automaton of rule 56. Using the tools of distinct excluded blocks, computational search and symbolic dynamics, the mathematical structure underlying the time series generated from the elementary cellular automaton of rule 56 is analyzed and its complexity is determined, in which the Dyck language and Catalan numbers emerge naturally.

A framework for an integrated unified modeling language

The unified modeling language(UML) is one of the most commonly used modeling languages in the software industry.It simplifies the complex process of design by providing a set of graphical notations,which helps express the objectoriented analysis and design of software projects.Although UML is applicable to different types of systems,domains,methods,and processes,it cannot express certain problem domain needs.Therefore,many extensions to UML have been proposed.In this paper,we propose a framework for integrating the UML extensions and then use the framework to propose an integrated unified modeling language-graphical(iUML-g) form.iUML-g integrates the existing UML extensions into one integrated form.This includes an integrated diagram for UML class,sequence,and use case diagrams.The proposed approach is evaluated using a case study.The proposed iUML-g is capable of modeling systems that use different domains.

Exact Bivariate Polynomial Factorization over Q by Approximation of Roots

Factorization of polynomials is one of the foundations of symbolic computation.Its applications arise in numerous branches of mathematics and other sciences.However,the present advanced programming languages such as C++ and J++,do not support symbolic computation directly.Hence,it leads to difficulties in applying factorization in engineering fields.In this paper,the authors present an algorithm which use numerical method to obtain exact factors of a bivariate polynomial with rational coefficients.The proposed method can be directly implemented in efficient programming language such C++ together with the GNU Multiple-Precision Library.In addition,the numerical computation part often only requires double precision and is easily parallelizable.