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营销深层策略:从心理角度研究消费者 被引量:2
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作者 乔会李 《商业研究》 北大核心 2005年第6期164-166,共3页
在现代市场营销中把握消费者的心理因素是关键。要真正了解消费者的需求又能够使商家感到容易操作的研究方法 ,是从心理满足角度对消费者进行研究。要从消费者心理满足角度研究商品营销 ,从心理需求诠释现代营销中的诚信 ,从心理需求研... 在现代市场营销中把握消费者的心理因素是关键。要真正了解消费者的需求又能够使商家感到容易操作的研究方法 ,是从心理满足角度对消费者进行研究。要从消费者心理满足角度研究商品营销 ,从心理需求诠释现代营销中的诚信 ,从心理需求研究引导性消费 ,划分消费者类别 ,采取不同的销售策略 ,使商品尽快货币化 。 展开更多
关键词 商家 消费者 心理 诚信如金 言效一致
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Motor Compatibility Effect on the Comprehension of Complex Manual Action Sentences in L2:An ERP Study 被引量:1
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作者 Anqi ZANG Huili WANG +1 位作者 Hanning GUO Yan WANG 《Chinese Journal of Applied Linguistics》 2022年第2期176-193,316,共19页
Embodiment theories proposed that the comprehension of language involves sensory-motor simulation in the brain.The present study examined the brain response to motor compatibility effect in comprehending action-relate... Embodiment theories proposed that the comprehension of language involves sensory-motor simulation in the brain.The present study examined the brain response to motor compatibility effect in comprehending action-related linguistic materials for participants learning Chinese as a second language(L2).In this study,participants are required to read action-related sentences describing an agent performing two manual actions simultaneously or sequentially by manipulating temporal conjunctions.The sentences with simultaneous actions are marked by Chinese parallel structure一边……一边……(“while”)showing non-congruent motor condition while the sequential action sentences are marked by先……然后……(“after”)showing congruent motor condition.Event-Related Potentials(ERPs)were recorded with the second verb phrase.A larger fronto-central late positivity was observed for the sentences with simultaneous actions rather than the sentences with sequential actions due to body constraints,revealing that late L2 Chinese learners integrate embodied knowledge while processing action-related complex sentence despite demanding more cognitive resources,and longer processing time. 展开更多
关键词 EMBODIMENT manual action language motor compatibility effect late positivity L2
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