Press has been found to have an impact on the outcome of electoral political campaigns. Press can distort the electorate＇s perception of an objective reality to fulfill the political orientation of its editorial line...Press has been found to have an impact on the outcome of electoral political campaigns. Press can distort the electorate＇s perception of an objective reality to fulfill the political orientation of its editorial line. This can be achieved in propaganda and in the rhetoric of excess. Within the framework of Critical Discourse Analysis （CDA）, this paper has conducted a thematic content analysis to study the rhetoric of excess in the construction of political identity and relations in 100 articles pertaining to two different ideologically oriented Tunisian newspapers, namely Le Maghreb and El Dhamir. The study covered the period from December 26, 2011 to December 26, 2012. Results have shown a low level of impartiality violating Gricean maxims of quality and quantity. This tendency could culminate in violence and undermine the public＇s confidence in the media. Proactive measures of media management are recommended.展开更多
文摘Press has been found to have an impact on the outcome of electoral political campaigns. Press can distort the electorate＇s perception of an objective reality to fulfill the political orientation of its editorial line. This can be achieved in propaganda and in the rhetoric of excess. Within the framework of Critical Discourse Analysis （CDA）, this paper has conducted a thematic content analysis to study the rhetoric of excess in the construction of political identity and relations in 100 articles pertaining to two different ideologically oriented Tunisian newspapers, namely Le Maghreb and El Dhamir. The study covered the period from December 26, 2011 to December 26, 2012. Results have shown a low level of impartiality violating Gricean maxims of quality and quantity. This tendency could culminate in violence and undermine the public＇s confidence in the media. Proactive measures of media management are recommended.
