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中国公司声誉测量指标构建的实证研究 被引量:43
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作者 缪荣 茅宁 《南开管理评论》 CSSCI 2007年第1期91-98,共8页
作为一种特殊的无形资产,公司声誉能够帮助企业有效整合企业内外的资源,但是由于认知的不同,公司声誉在不同的文化体系下有很大的差异。美国的公司声誉研究所通过多年的研究认为,美国人从产品和服务、工作环境、社会责任、愿景和领导、... 作为一种特殊的无形资产,公司声誉能够帮助企业有效整合企业内外的资源,但是由于认知的不同,公司声誉在不同的文化体系下有很大的差异。美国的公司声誉研究所通过多年的研究认为,美国人从产品和服务、工作环境、社会责任、愿景和领导、财务绩效、情感吸引等六个因子去衡量公司声誉,并把这六个因子的指标体系称为“誉商”,“誉商”的指标体系已经在世界许多国家得到了认同。本文首先对美国“誉商”指标在中国的适应性进行了研究,得到了一个五因子的指标体系;然后根据中国企业的现实情况,寻找与中国公司声誉密切相关的补充指标,对中国公司的声誉构成进行了探索,得到了一个七因子的指标体系,并认为社会背景因子和跨国经营能力因子是中国公司声誉的专用因子。 展开更多
关键词 公司声 专用因子 誉商 因子分析
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Research on the area which accounting calculated
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作者 LI Yu-ju XUE Jing-jing 《Journal of Modern Accounting and Auditing》 2010年第2期38-42,62,共6页
Currently, accounting practices is restrained by the concept that financial accounting is based on the transaction. It excludes some important resources, like internal generated goodwill, from the accounting calculati... Currently, accounting practices is restrained by the concept that financial accounting is based on the transaction. It excludes some important resources, like internal generated goodwill, from the accounting calculation system. So it fails to fully reflect the enterprise resource and their operating effects. Based on the analysis on recent demand and supply of accounting information, this paper proposes the view that financial accounting should be based on the value. In the authors' opinion, both the internal generated goodwill and the purchased goodwill have the same essence. They should be brought into the accounting system. Accounting should put the enterprise resource as its object, and the area of calculation should include enterprise resource's origin and composition of valuation, such as liabilities, equity and the remained of the rights, profit and comprehensive income and so on. Accounting should provide the information about the value and comprehensive income of the enterprise. 展开更多
关键词 enterprise resource VALUE area of accounting calculation
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