年鉴条目的形式特点和类型

年鉴条目作为一种写作形式,同其它写作形式相比较,至少有以下几个特点:1.年鉴条目是由条题和条文两部分所构成。这和一般的词书（字典、词典）、百科全书及某些实用手册是相似的，条题是诠释对象，条文是诠释内容，二者相辅相成，密不可分。如果套用工具书的术语。条题可叫被释词、条文可叫训释词。

浅谈广告标题制作的几种方法

一个好的广告标题,就如一双明亮的、会说话的眼睛,紧紧抓住消费者的心,唤起消费者的热情,从而使其产生消费的欲望和行动。因此,创作好的、上乘的广告标题就显得尤为重要。在广告标题创作中常常用到以下几种方法: 一。

Cognitive Model of the Journalist on Journalism under Newspaper Industry Transformation Period

In this paper, we conduct research on cognitive model of the journalist on journalism under newspaper industry transformation period. “Journalism” is the logical starting point of theoretical journalism system that is the most abstract, general concept of journalism. Therefore, analyzing the connotation and the essence of “news activities” has special significance and value to the whole journalism, that especially theoretical journalism. All of these activities, together with the news dissemination activities as the core of the news activities, are the broad news activities. From the perspective of journalism, these activities constitute the main object of the study of journalism, news on different areas of activity, form different areas or different branches of journalism. For this, the paper proposes the cognitive model of the journalist on the journalism under newspaper industry transformation period that will promote the further development.