The objective of this study is to investigate the outcomes of co-branding strategy in the assessment of the brand managers of analysed companies on European market and verification if a co-branding gives the opportuni...The objective of this study is to investigate the outcomes of co-branding strategy in the assessment of the brand managers of analysed companies on European market and verification if a co-branding gives the opportunities for internal and external development. The analysis of correlation between the outcomes of co-branding and two major categories of co-branding strategy （ingredient branding and symbolic co-branding） are also important. In the paper the results of empirical studies are presented. Recent primary research （2009-2011） was conducted in 50 companies which are present in minimum three countries of Europe and have realized co-branding strategy for three years. Questionnaire surveys were carried out throughout all 120 identified companies. As a result, data from 50 companies were obtained, which amounted to 41.7% of all companies polled. The analysis of findings indicates the different outcomes in case of two major categories of co-branding strategy. The results show the general evaluation of the co-branded projects as well as the possibilities of the internal and external development. The results also emphasize the significance of symbolic character of the co-branding strategy. The recommendations in this study are set forth, of course, with the caveat as to the limitations of the sample. Nonetheless, it is believed that the results of this study will alert companies to the potential outcomes of co-branding taking into account the category of cooperation. This research has resulted in practical contribution. From the substantive stand point, this research has shed light on the outcomes of co-branding. This information can be useful for managers to understand which effects can be expected. From a theoretical and practical standpoint, this research contributes to brand alliances research and has provided a better understanding of outcomes of co-branding and the correlations between the possibilities of internal and external development and chosen category of co-branding strategy. This text may contribute to further research in this area and as a kind of motivator for further discussion on this topic.展开更多
The aim of the present study is to assess the water quality along the Rosetta branch of the Nile River, Egypt. The study area extends from upstream of the EI-Rahawy drain to the end of the branch. The correlation matr...The aim of the present study is to assess the water quality along the Rosetta branch of the Nile River, Egypt. The study area extends from upstream of the EI-Rahawy drain to the end of the branch. The correlation matrix was performed to help identify the nature of correlations between the different parameters. The WQI （water quality index） was calculated seasonally at different points along the Rosetta branch to provide a simple indicator of water quality at these points. The results of WQI calculations showed that the fecal coliform is the main cause of poor water quality along the Rosetta branch. A statistical analysis was also performed using a two-way ANOVA （analysis of variance） to identify the significant sources of water pollution and to determine the impact of the parameters on a mass loading. A significant difference was observed between the impacts of the pollution sources on the water quality. Also, a significant difference was observed between the impacts of each parameter in the mass loading. The results showed that the E1-Rahawy, Tala and Sabal drains are the major sources for water quality degradation along the Rosetta branch and that the effect of the EI-Tahrir and the Zawyet El-Baher drains on the water quality is not significant.展开更多
文摘The objective of this study is to investigate the outcomes of co-branding strategy in the assessment of the brand managers of analysed companies on European market and verification if a co-branding gives the opportunities for internal and external development. The analysis of correlation between the outcomes of co-branding and two major categories of co-branding strategy （ingredient branding and symbolic co-branding） are also important. In the paper the results of empirical studies are presented. Recent primary research （2009-2011） was conducted in 50 companies which are present in minimum three countries of Europe and have realized co-branding strategy for three years. Questionnaire surveys were carried out throughout all 120 identified companies. As a result, data from 50 companies were obtained, which amounted to 41.7% of all companies polled. The analysis of findings indicates the different outcomes in case of two major categories of co-branding strategy. The results show the general evaluation of the co-branded projects as well as the possibilities of the internal and external development. The results also emphasize the significance of symbolic character of the co-branding strategy. The recommendations in this study are set forth, of course, with the caveat as to the limitations of the sample. Nonetheless, it is believed that the results of this study will alert companies to the potential outcomes of co-branding taking into account the category of cooperation. This research has resulted in practical contribution. From the substantive stand point, this research has shed light on the outcomes of co-branding. This information can be useful for managers to understand which effects can be expected. From a theoretical and practical standpoint, this research contributes to brand alliances research and has provided a better understanding of outcomes of co-branding and the correlations between the possibilities of internal and external development and chosen category of co-branding strategy. This text may contribute to further research in this area and as a kind of motivator for further discussion on this topic.
文摘The aim of the present study is to assess the water quality along the Rosetta branch of the Nile River, Egypt. The study area extends from upstream of the EI-Rahawy drain to the end of the branch. The correlation matrix was performed to help identify the nature of correlations between the different parameters. The WQI （water quality index） was calculated seasonally at different points along the Rosetta branch to provide a simple indicator of water quality at these points. The results of WQI calculations showed that the fecal coliform is the main cause of poor water quality along the Rosetta branch. A statistical analysis was also performed using a two-way ANOVA （analysis of variance） to identify the significant sources of water pollution and to determine the impact of the parameters on a mass loading. A significant difference was observed between the impacts of the pollution sources on the water quality. Also, a significant difference was observed between the impacts of each parameter in the mass loading. The results showed that the E1-Rahawy, Tala and Sabal drains are the major sources for water quality degradation along the Rosetta branch and that the effect of the EI-Tahrir and the Zawyet El-Baher drains on the water quality is not significant.
