话语–历史分析法和语境–指称空间模型的融合——以媒体话语的批评话语分析为例

社会认知理论对话语–历史分析法有重要意义,而语境–指称空间模型则可以实现社会认知的可视化。本研究融合话语–历史分析法和语境–指称空间模型,比较美国媒体建构的“中国制造2025”和德国“工业4.0”形象的异同。研究发现,美媒将“中国制造2025”表征为消极的“他者”,将“工业4.0”表征为积极的“我者”。美媒通过操纵话语策略和公众的社会认知,影响社会结构,抹黑中国和“中国制造2025”,进而推动对华极限施压政策的合法化。本文也为话语–历史分析法与社会认知理论的结合做出了新的尝试。

基于语料库的华为公司身份建构话语研究

文章以话语–历史分析为理论框架,借助语料库工具Wmatrix,对华为英文官网新闻从宏观主题、中观策略以及微观语言特征三方面展开分析。研究发现,华为公司借助其英文官方网站新闻构建了专业通信服务提供商、科技行业的创新者以及数字世界的合作者的身份。通过运用指称策略、述谓策略、视角化策略、强化/弱化策略近一步展示了上述身份。对华为公司官网新闻的研究可为提升我国企业海外网站传播能力提供参考。The study takes the discourse-historical approach as the theoretical framework and uses the corpus tool Wmatrix to analyze news on the Huawei English official website from three aspects: macro themes, meso strategies, and micro lexical features. It has found that Huawei has established its identity as a professional provider of information and communication technology, innovator in the technology industry, and collaborator in the digital world through its news on its official English website. By using reference strategy, predicate strategy, perspective strategy, and intensification and mitigation strategy, the above identities are further demonstrated. The research on Huawei’s official website news provides a reference for enhancing the overseas website communication capabilities of Chinese enterprises.