This paper is attempted to explore advanced English teaching from perspective of text analysis. It involves the introduction of culture background, the application of genre-based approach, the appreciation of writing ...This paper is attempted to explore advanced English teaching from perspective of text analysis. It involves the introduction of culture background, the application of genre-based approach, the appreciation of writing style and the analysis of textual structure through sample studies.展开更多
The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line ...The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.展开更多
Audio visual style has a complex multi-functionality and the important part of this deals with the way that the character body is visualized and how body language is implemented in the moving image. With a number of e...Audio visual style has a complex multi-functionality and the important part of this deals with the way that the character body is visualized and how body language is implemented in the moving image. With a number of examples of contemporary film and television, the article will line up of key issues of body language in the moving image. This article describes two important aspects of body language in visual media--how visual style mediates the body expressions of fictional character and real persons in news on television and how aspects of the visual style always represent bodily presence in the moving image.展开更多
文摘This paper is attempted to explore advanced English teaching from perspective of text analysis. It involves the introduction of culture background, the application of genre-based approach, the appreciation of writing style and the analysis of textual structure through sample studies.
基金This study is supported by the Chinese Ministry of Education(MOE)Humanities and Social Science Research Funding(20YJA740050)the MOE Key Research Project of Humanities and Social Science(16JJD740006)conducted by the Center for Linguistics and Applied Linguistics(CLAL),Guangdong University of Foreign Studies(GDUFS).We would like to thank the reviewers for their comments and suggestions on earlier versions of this manuscript.
文摘The debate on the marketization of discourse in higher education has sparked and sustained interest among researchers in discourse and education studies across a diversity of contexts.While most research in this line has focused on marketized discourses such as advertisements,little attention has been paid to promotional discourse in public institutions such as the About us texts on Chinese university websites.The goal of the present study is twofold:first,to describe the generic features of the university About us texts in China;and second,to analyze how promotional discourse is interdiscursively incorporated in the discourse by referring to the broader sociopolitical context.Findings have indicated five main moves:giving an overview,stressing historical status,displaying strengths,pledging political and ideological allegiance,and communicating goals and visions.Move 3,displaying strengths,has the greatest amount of information and can be further divided into six sub-moves which presents information on campus facilities,faculty team,talent cultivation,disciplinary fields construction,academic research,and international exchange.The main linguistic and rhetorical strategies used in these moves are analyzed and discussed.
文摘Audio visual style has a complex multi-functionality and the important part of this deals with the way that the character body is visualized and how body language is implemented in the moving image. With a number of examples of contemporary film and television, the article will line up of key issues of body language in the moving image. This article describes two important aspects of body language in visual media--how visual style mediates the body expressions of fictional character and real persons in news on television and how aspects of the visual style always represent bodily presence in the moving image.
