This paper systematically proposes basic requirements on normalization of comprehensive evaluation system with complex uncertain information due to human participation. Four basic academic ideas are as follows: 1) It ...This paper systematically proposes basic requirements on normalization of comprehensive evaluation system with complex uncertain information due to human participation. Four basic academic ideas are as follows: 1) It is necessary to normalize conditions of information acquisition. 2) The effectiveness of comprehensive evaluation depends on the correctness of information acquisition. 3) Any evaluation results can be transformed into linguistic satisfactory degrees. 4) Linguistic values can include a great deal of information. This paper mainly deals with how to select objects to be evaluated, evaluators (panelists) and the methods of information processing, how to construct criteria of evaluation, how to normalize terms of evaluation, the results of evaluation, and the procedure of evaluation.展开更多
As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requir...As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer＇s emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy.展开更多
基金supported by Ecole Nationale Superieure des Arts et Industries Textiles of Francethe National Science Foundation of China(Grant No.60074014)Sichuan Youth Science and Technology Foundation of China
文摘This paper systematically proposes basic requirements on normalization of comprehensive evaluation system with complex uncertain information due to human participation. Four basic academic ideas are as follows: 1) It is necessary to normalize conditions of information acquisition. 2) The effectiveness of comprehensive evaluation depends on the correctness of information acquisition. 3) Any evaluation results can be transformed into linguistic satisfactory degrees. 4) Linguistic values can include a great deal of information. This paper mainly deals with how to select objects to be evaluated, evaluators (panelists) and the methods of information processing, how to construct criteria of evaluation, how to normalize terms of evaluation, the results of evaluation, and the procedure of evaluation.
文摘As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer＇s emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy.
