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欧洲城市地铁广告语言的语用传播 被引量:1
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作者 赵硕 《现代传播(中国传媒大学学报)》 CSSCI 北大核心 2021年第7期135-139,共5页
欧洲城市地铁广告语言具有语用传播的特性,基于语用传播的欧洲城市地铁广告语体现了语用交际特征,反映了欧洲城市地铁广告语言的动态传播效应。欧洲城市地铁广告语言传播是一个显示、宣传、劝说、激励和颂扬的语言文字以及视频音频相结... 欧洲城市地铁广告语言具有语用传播的特性,基于语用传播的欧洲城市地铁广告语体现了语用交际特征,反映了欧洲城市地铁广告语言的动态传播效应。欧洲城市地铁广告语言传播是一个显示、宣传、劝说、激励和颂扬的语言文字以及视频音频相结合的语用传播过程,地铁广告语言所包含的共知性、隐含性和交际性等传播手段起到了诱导、注意和认知的功能,继而促使广告受众逐渐理解地铁广告语言的明示推理信息,从而接受广告中的宣传产品,按照交际需要采取一定的行动,体现了欧洲城市地铁广告语言的多主体认知效应和传播策略。 展开更多
关键词 欧洲城市 地铁广告语 语用传播
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Language Policy in Nigeria and Nigerian Language Policy: Implications for Effective Communication in Non-Monolingual Nations
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作者 Dare Owolabi Samuel Ayodele Dada 《Sino-US English Teaching》 2012年第11期1676-1685,共10页
In Nigeria, almost 500 indigenous languages continue to compete with the English language that has assumed the status of a global linguistic code. The contact, in different domains between English and indigenous langu... In Nigeria, almost 500 indigenous languages continue to compete with the English language that has assumed the status of a global linguistic code. The contact, in different domains between English and indigenous languages in the country continues to affect performance in English and contact languages, making effective communication in either English or any of the indigenous languages unattainable. The purpose of this study is to show that although no particular document, so named, exists expressing the nation's policy on language, nonetheless, the country has a policy on language that accommodates the indigenous languages as substrates, while the English language holds sway in various linguistic domains. Using a simple descriptive survey with data from previous studies, this paper examines the linguistic implications of the contact between English and indigenous languages on the younger generations who are losing contact with the mother tongue, and also not demonstrating enough proficiency in the English language. It is recommended that the opportunities that competence and maturation afforded a second language learner should be latched onto to gain the needed proficiency in English thus making them effective bilinguals and communicators in a world that is fast becoming a global village, and the inhabitants global citizens. 展开更多
关键词 language policy MULTILINGUALISM BILINGUALISM language contact effective communication
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