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语用能效翻译观中的学科类高校名英译
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作者 李捷 《现代语言学》 2021年第3期563-570,共8页
本文从语用能效的视角来探讨学科类高校名的英译问题。通过分析师范、外语、外交、航天航空、农林等学科类高校校名及译名的语用能效问题,本文形成了高校校名外译中的语用能效翻译观:主张以提升高校的品牌价值为中心,结合时代特征来翻译... 本文从语用能效的视角来探讨学科类高校名的英译问题。通过分析师范、外语、外交、航天航空、农林等学科类高校校名及译名的语用能效问题,本文形成了高校校名外译中的语用能效翻译观:主张以提升高校的品牌价值为中心,结合时代特征来翻译,注重校名原文和译文的双重质量,提出了高校名称英译中实现较高语用能效的几种翻译手段:1) 依据规定更新译名;2) 使用高质量译名;3) 保持译名与原名统一;4) 不同场合使用不同译文;5) 使用同类学科通用译文。结论:建议高校提高校名及外译中的语用效能问题,经营好自己的品牌。 展开更多
关键词 语用能效 英译 学科 品牌价值 高校校名
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Realizing the "Utility Maximization" of periodical class
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作者 刘艳荣 《Sino-US English Teaching》 2007年第5期30-32,共3页
With the popularization of college education, the English level of freshmen majoring in English language has been declining. To maintain the required English level of the graduates, training the English language skill... With the popularization of college education, the English level of freshmen majoring in English language has been declining. To maintain the required English level of the graduates, training the English language skill should underlie every English course offered. As an advanced comprehensive course, the course-Reading Newspapers and Magazines in English-is supposed to train the skills of its students in every aspect as possible. This task should be the focal point to be considered when the teacher is involved in instructional design. This paper intends to introduce some methods on how to combine English skill training and English newspaper reading together. 展开更多
关键词 instructional design English proficiency skills English news utility maximization
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Study on the Practice Teaching Quality Guarantee and Monitoring System of English Program in Local Colleges and Universities 被引量:1
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作者 Nannan SUN Zidan LI 《International Journal of Technology Management》 2013年第11期76-78,共3页
In today' s society, there are increasingly more new requirements on English education in local colleges and universities, and also there are some problems to be exposed. A great difference exists between the languag... In today' s society, there are increasingly more new requirements on English education in local colleges and universities, and also there are some problems to be exposed. A great difference exists between the language application ability of learners and the actual conditions of teaching; great investments are put by both schools and teachers into teaching, but the teaching quality is not improved and also the teaching effect is not very ideal; the pass rate and excellent rate of CET4 and CET6 are pursued by many Chinese colleges and universities, and the strategy with an ocean of paper and examination-oriented intensive training methods are even applied, so that the internal rules of language teaching are seriously damaged. 展开更多
关键词 Efficient English Teaching Quality Monitoring System
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Investigation on Fuzzy in English Literature Teaching
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作者 Li Jian Yao Kunming 《International Journal of Technology Management》 2013年第3期62-65,共4页
This thesis studies the concept and research background of filzziness and fuzzy theory, then committing further enumeration and analysis of the application of fuzzy theory in the fields of linguistics and literature. ... This thesis studies the concept and research background of filzziness and fuzzy theory, then committing further enumeration and analysis of the application of fuzzy theory in the fields of linguistics and literature. On this basis, the effectiveness and rationalization of the fuzzy theory's application in the English literature teaching were confirmed from many aspects. Among them, it is mainly investigated and analyzed from the objective factors and subjective factors. Subjective aspects mainly contain students' different cognitive ability, and the diversity existed in teachers' teaching and guiding methods. Objective aspects mainly include that the literature language and literature thoughts itself have the unique ambiguity. Finally, in summing up the investigation results the author put forward the essence of English literature teaching activity and put forward the methods to improve English literature teaching. 展开更多
关键词 English literature teaching fuzzy theory low carbon education
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