Computer technology-based PPT is usually conceived as a tool for information transmission and presentation rather than as a type of discourse. Much focus of the previous study on PPT is concerned with its development,...Computer technology-based PPT is usually conceived as a tool for information transmission and presentation rather than as a type of discourse. Much focus of the previous study on PPT is concerned with its development, design and application. However, PPT itself may actually be regarded as a multimodal discourse comprising multisemiotics, such as linguistic signs, image, graph, sound, color and their interrelated layouts, etc.. So the article attempts to make a multimodal analysis of College English PPT discourse via the principle of reading images by Kress and van Leeuwen in 1996, aiming to present a different angle of interpreting the meaning of composition anchored in PPT.展开更多
Based on Bhatia＇s multi-dimensional analytical framework for discourse analysis, we explore key issues involved in genres construction such as private intention, manipulation of generic value and interdiscursive stra...Based on Bhatia＇s multi-dimensional analytical framework for discourse analysis, we explore key issues involved in genres construction such as private intention, manipulation of generic value and interdiscursive strategies. Two prefaces and two book reviews by expert linguists were collected and analyzed at great length from both text-internal and text-external perspectives. Meanwhile, four professionals from relevant disciplines were interviewed for their insights into the issues investigated. Through examining textual features, covert interdiscursivity and narrative accounts of the professional writers, the following findings are generated. 1） Generic variation occurs within and between the two genres due to expert writers＇ intentional manipulation of generic value. 2） Interdiscursive strategies like ＂genre embedding＂, ＂genre bending＂ and ＂genre mixing＂ are exploited by expert writers to achieve their particular private intention. Specifically, preface genre can be presented, to some extent, as a research article mixed with some promotional flavor, and features of research article genre, promotional genre and introductory genre are found mixed in the review genre. 3） Representations of the preface and book review genres such as linguistic feature, move structure and interdiscursivity are ultimately affected by generic value, authors＇ private intention, professional practice and disciplinary culture. The findings have important implications for ESP/EAP writing practitioners and learners.展开更多
文摘Computer technology-based PPT is usually conceived as a tool for information transmission and presentation rather than as a type of discourse. Much focus of the previous study on PPT is concerned with its development, design and application. However, PPT itself may actually be regarded as a multimodal discourse comprising multisemiotics, such as linguistic signs, image, graph, sound, color and their interrelated layouts, etc.. So the article attempts to make a multimodal analysis of College English PPT discourse via the principle of reading images by Kress and van Leeuwen in 1996, aiming to present a different angle of interpreting the meaning of composition anchored in PPT.
基金supported by China National Social Sciences Grant entitled A Genre-based Study of the Dynamic Interdiscursive System in Chinese and English Professional Discourse(NO.17BYY033)
文摘Based on Bhatia＇s multi-dimensional analytical framework for discourse analysis, we explore key issues involved in genres construction such as private intention, manipulation of generic value and interdiscursive strategies. Two prefaces and two book reviews by expert linguists were collected and analyzed at great length from both text-internal and text-external perspectives. Meanwhile, four professionals from relevant disciplines were interviewed for their insights into the issues investigated. Through examining textual features, covert interdiscursivity and narrative accounts of the professional writers, the following findings are generated. 1） Generic variation occurs within and between the two genres due to expert writers＇ intentional manipulation of generic value. 2） Interdiscursive strategies like ＂genre embedding＂, ＂genre bending＂ and ＂genre mixing＂ are exploited by expert writers to achieve their particular private intention. Specifically, preface genre can be presented, to some extent, as a research article mixed with some promotional flavor, and features of research article genre, promotional genre and introductory genre are found mixed in the review genre. 3） Representations of the preface and book review genres such as linguistic feature, move structure and interdiscursivity are ultimately affected by generic value, authors＇ private intention, professional practice and disciplinary culture. The findings have important implications for ESP/EAP writing practitioners and learners.
