In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their product...In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.展开更多
Compared with the skills of listening and speaking, reading is commonly considered to be one of the most difficult skills to be improved for the middle school students. The slow progression results from various obstac...Compared with the skills of listening and speaking, reading is commonly considered to be one of the most difficult skills to be improved for the middle school students. The slow progression results from various obstacles the students might confront in their reading. This essay makes a summary of various difficulties that hinder the students＇ successful reading comprehension, from the aspects of vocabulary, sentence and grammar, understanding of a passage, habits of reading, logic thinking, meanings of language and culture background.展开更多
文摘In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.
文摘Compared with the skills of listening and speaking, reading is commonly considered to be one of the most difficult skills to be improved for the middle school students. The slow progression results from various obstacles the students might confront in their reading. This essay makes a summary of various difficulties that hinder the students＇ successful reading comprehension, from the aspects of vocabulary, sentence and grammar, understanding of a passage, habits of reading, logic thinking, meanings of language and culture background.
