Nowadays, as the economy is soaring up with the course of globalization, all kinds of industries are full of acute and intense competitions. For the sake of benefits for companies, advertisements in English to promote...Nowadays, as the economy is soaring up with the course of globalization, all kinds of industries are full of acute and intense competitions. For the sake of benefits for companies, advertisements in English to promote the sale of goods are essential. Under this circumstance, advertisement is coming into being. Advertising English, as one of the members of advertisement family, has gradually got independence and separated from the common English after a long term development, which has great effects on the form of language itself. Definitely, this development needs more study as well. The advertising English has not only brought precious and vast commercial values to all walks of life, which can be proved in various examples, but also is provided with certain values for appreciation and language study. We all know that life lies in movement. Our familiar sports good industry is standing out particularly in this regard, such as a good and impressive advertisement. A resounding and impressive advertisement can leave people an unforgettable and indelible impression, which certainly will bring endless commercial benefits to this product and also help to establish a favorable brand image. Brand image, with its irreplaceable effects to companies, all starts with the advertising English as a small field of the big advertisement family, because the global communication between sport brands is most outstanding. By doing the research on sport English, we hope the general principles in advertising English canbe summarized and thus achieve the goal of putting English to the economy era to best make use of it.展开更多
This paper focuses the question： What does it mean to be a traveller rather than a tourist？ The term “tourism” ismostlyused in impersonal commercial language but “travel” often implies the personal, picaresque s...This paper focuses the question： What does it mean to be a traveller rather than a tourist？ The term “tourism” ismostlyused in impersonal commercial language but “travel” often implies the personal, picaresque style of travel writing. The travellerbeing the hero of the text and the tourist as an unfortunate by-product of globalisation highlight the formation of the important binary opposites through the identity/difference logic.Travel writers deprecate the behaviour of tourists and go for a more authentic way to engage with cultural contrastfor a more concrete example of otherness. The primary texts taken for this study are the select Odia travel writers： GobindaDas’sDese Dese （In Countries）, GolakbihariDhal’sLondon Chithi （Letter From London）, and Pratibha Ray’s Swapnara Alaska （Dreamy Alaska） and Africa NayikaNilanadi （Africa’s Heroine the River Nile）.展开更多
文摘Nowadays, as the economy is soaring up with the course of globalization, all kinds of industries are full of acute and intense competitions. For the sake of benefits for companies, advertisements in English to promote the sale of goods are essential. Under this circumstance, advertisement is coming into being. Advertising English, as one of the members of advertisement family, has gradually got independence and separated from the common English after a long term development, which has great effects on the form of language itself. Definitely, this development needs more study as well. The advertising English has not only brought precious and vast commercial values to all walks of life, which can be proved in various examples, but also is provided with certain values for appreciation and language study. We all know that life lies in movement. Our familiar sports good industry is standing out particularly in this regard, such as a good and impressive advertisement. A resounding and impressive advertisement can leave people an unforgettable and indelible impression, which certainly will bring endless commercial benefits to this product and also help to establish a favorable brand image. Brand image, with its irreplaceable effects to companies, all starts with the advertising English as a small field of the big advertisement family, because the global communication between sport brands is most outstanding. By doing the research on sport English, we hope the general principles in advertising English canbe summarized and thus achieve the goal of putting English to the economy era to best make use of it.
文摘This paper focuses the question： What does it mean to be a traveller rather than a tourist？ The term “tourism” ismostlyused in impersonal commercial language but “travel” often implies the personal, picaresque style of travel writing. The travellerbeing the hero of the text and the tourist as an unfortunate by-product of globalisation highlight the formation of the important binary opposites through the identity/difference logic.Travel writers deprecate the behaviour of tourists and go for a more authentic way to engage with cultural contrastfor a more concrete example of otherness. The primary texts taken for this study are the select Odia travel writers： GobindaDas’sDese Dese （In Countries）, GolakbihariDhal’sLondon Chithi （Letter From London）, and Pratibha Ray’s Swapnara Alaska （Dreamy Alaska） and Africa NayikaNilanadi （Africa’s Heroine the River Nile）.
