Silence, as a form of nonverbal communication, may be interpreted in various ways depending upon the culture. The purpose of this study is to explain misunderstanding concerned with the uses of silence in conversation...Silence, as a form of nonverbal communication, may be interpreted in various ways depending upon the culture. The purpose of this study is to explain misunderstanding concerned with the uses of silence in conversations situated in different cultural backgrounds, and then give possible methods to avoid it. The explanation is mainly based on the two categories related to the context posed by Edward Hall： high-context culture ＆ low-context culture. In this part, the study also contrasts distinct verbal styles in America ＆ Japan, in addition, it analyses different attitudes towards silence from three aspects： traditional value, religion and power distance. At end, the study is concluded with four solutions that try to solve the problem.展开更多
In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their product...In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.展开更多
English and Chinese belong to different language families, so they have difference on their own characteristics, habits expression, syntactic structure and many other aspects. Nida＇ s dynamic equivalence theory think...English and Chinese belong to different language families, so they have difference on their own characteristics, habits expression, syntactic structure and many other aspects. Nida＇ s dynamic equivalence theory thinks that translation is not Simple literal equivalence, but it is corresponding to two languages meanings and styles that are not rigidly adhered to forms. Therefore, we also need consider the cultural context in addition to understanding features of two languages in the process of translation, This paper makes a preliminary summary research on the parts of speech translation of English and Chinese translation to help translators better to deal with the parts of speech translation in the English and Chinese translation under the guidance of dynamic equivalence.展开更多
English teachers in China have seldom employed communicative teaching methodology. This paper reviews the research on communicative teaching in various areas, including the foundations of the approach, the principles,...English teachers in China have seldom employed communicative teaching methodology. This paper reviews the research on communicative teaching in various areas, including the foundations of the approach, the principles, the methodology and some techniques as well as the test in communicative teaching. This paper argues that the essence of communicative approach is that the students are prepared to meet the need of communication in the real world and this approach has a positive effect on students＇ achievements. Accordingly, it is hoped that communicative teaching approach will be more widely used in China.展开更多
According to the model of Dornyei three levels （language level, learner level, learning situation level） of foreign language learning motivation, the paper mainly discusses ＂course-specific motivational components...According to the model of Dornyei three levels （language level, learner level, learning situation level） of foreign language learning motivation, the paper mainly discusses ＂course-specific motivational components＂ from learning situation level, and puts forward advantages and disadvantages of the model. Basing on the model, the paper further expounds relative contents relating to learner＇s motivation, for example, syllabus, teaching methods and learning tasks. At last, the paper states the existing problems in language teaching and learning, at the same time, pointing out some suggestions.展开更多
Through the analysis of the translation of words, phrases, sentences and passages, this paper discusses the problem of whether to put emphasis on the translation of the meaning or on the reservation of the forms of th...Through the analysis of the translation of words, phrases, sentences and passages, this paper discusses the problem of whether to put emphasis on the translation of the meaning or on the reservation of the forms of the original works in translation. This paper puts forward that the translation of the meaning is more important, and the meaning of the original should take the advantage when the forms and the meanings cannot be reserved at the same time. And it also says that in no way should the translator sacrifice the translation of the meaning for the sake of keeping the form, and the translator should avoid translating word for word without thinking of the translation of the meaning. This paper also discusses about the consideration of the style of the original, the target readers and the style of the writer. This paper puts forward that in translation importance should be placed on the translation of the meaning rather than keeping the form.展开更多
English is widely taught and learned in China nowadays. Wherever you go, you may find English language is taught and learned as a compulsory course from the third year of primary school onwards from 2001. In addition,...English is widely taught and learned in China nowadays. Wherever you go, you may find English language is taught and learned as a compulsory course from the third year of primary school onwards from 2001. In addition, adults who have not had any education in English before are now encouraged to take up English lessons in formal teaching or take English courses in self-taught ways. Why English is so widely learned in China？ This research will help us to find the factors encouraging this phenomenon either from the historical background, or from our education policies and people＇s learning motivation.展开更多
This paper first relates the problem concerning the cultivation of foreign language talents in foreign language education, and then puts forward some suggestions to its resolution. This paper intends to contribute a l...This paper first relates the problem concerning the cultivation of foreign language talents in foreign language education, and then puts forward some suggestions to its resolution. This paper intends to contribute a little to the improvement on the mode of cultivating foreign language talents.展开更多
In this paper, we conduct theoretical review on the relationship of cross-cultural context and the English teaching from the perspective of the development of linguistics and pedagogy. To learn a foreign language is m...In this paper, we conduct theoretical review on the relationship of cross-cultural context and the English teaching from the perspective of the development of linguistics and pedagogy. To learn a foreign language is mainly used for the purpose of intercultural communication and successful communication depends on not only good language structure knowledge depends on understanding and grasp of the cultural context in communication. Diversified teaching mode should be designed according to different teaching goal. Teachers should according to the actual circumstance of various other class teaching, planning and design to reflect the personalized teaching. The words carry each other＇ s national culture information and reflect the national mentality of the humanities, represent the cultural background of different languages which have distinct and unique ethnic characteristics.展开更多
文摘Silence, as a form of nonverbal communication, may be interpreted in various ways depending upon the culture. The purpose of this study is to explain misunderstanding concerned with the uses of silence in conversations situated in different cultural backgrounds, and then give possible methods to avoid it. The explanation is mainly based on the two categories related to the context posed by Edward Hall： high-context culture ＆ low-context culture. In this part, the study also contrasts distinct verbal styles in America ＆ Japan, in addition, it analyses different attitudes towards silence from three aspects： traditional value, religion and power distance. At end, the study is concluded with four solutions that try to solve the problem.
文摘In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.
文摘English and Chinese belong to different language families, so they have difference on their own characteristics, habits expression, syntactic structure and many other aspects. Nida＇ s dynamic equivalence theory thinks that translation is not Simple literal equivalence, but it is corresponding to two languages meanings and styles that are not rigidly adhered to forms. Therefore, we also need consider the cultural context in addition to understanding features of two languages in the process of translation, This paper makes a preliminary summary research on the parts of speech translation of English and Chinese translation to help translators better to deal with the parts of speech translation in the English and Chinese translation under the guidance of dynamic equivalence.
文摘English teachers in China have seldom employed communicative teaching methodology. This paper reviews the research on communicative teaching in various areas, including the foundations of the approach, the principles, the methodology and some techniques as well as the test in communicative teaching. This paper argues that the essence of communicative approach is that the students are prepared to meet the need of communication in the real world and this approach has a positive effect on students＇ achievements. Accordingly, it is hoped that communicative teaching approach will be more widely used in China.
文摘According to the model of Dornyei three levels （language level, learner level, learning situation level） of foreign language learning motivation, the paper mainly discusses ＂course-specific motivational components＂ from learning situation level, and puts forward advantages and disadvantages of the model. Basing on the model, the paper further expounds relative contents relating to learner＇s motivation, for example, syllabus, teaching methods and learning tasks. At last, the paper states the existing problems in language teaching and learning, at the same time, pointing out some suggestions.
文摘Through the analysis of the translation of words, phrases, sentences and passages, this paper discusses the problem of whether to put emphasis on the translation of the meaning or on the reservation of the forms of the original works in translation. This paper puts forward that the translation of the meaning is more important, and the meaning of the original should take the advantage when the forms and the meanings cannot be reserved at the same time. And it also says that in no way should the translator sacrifice the translation of the meaning for the sake of keeping the form, and the translator should avoid translating word for word without thinking of the translation of the meaning. This paper also discusses about the consideration of the style of the original, the target readers and the style of the writer. This paper puts forward that in translation importance should be placed on the translation of the meaning rather than keeping the form.
文摘English is widely taught and learned in China nowadays. Wherever you go, you may find English language is taught and learned as a compulsory course from the third year of primary school onwards from 2001. In addition, adults who have not had any education in English before are now encouraged to take up English lessons in formal teaching or take English courses in self-taught ways. Why English is so widely learned in China？ This research will help us to find the factors encouraging this phenomenon either from the historical background, or from our education policies and people＇s learning motivation.
文摘This paper first relates the problem concerning the cultivation of foreign language talents in foreign language education, and then puts forward some suggestions to its resolution. This paper intends to contribute a little to the improvement on the mode of cultivating foreign language talents.
文摘In this paper, we conduct theoretical review on the relationship of cross-cultural context and the English teaching from the perspective of the development of linguistics and pedagogy. To learn a foreign language is mainly used for the purpose of intercultural communication and successful communication depends on not only good language structure knowledge depends on understanding and grasp of the cultural context in communication. Diversified teaching mode should be designed according to different teaching goal. Teachers should according to the actual circumstance of various other class teaching, planning and design to reflect the personalized teaching. The words carry each other＇ s national culture information and reflect the national mentality of the humanities, represent the cultural background of different languages which have distinct and unique ethnic characteristics.
