随着中国游戏产业的迅猛发展,国产游戏文化出海已成为行业新常态。游戏语言本土化作为游戏出海的关键环节,在文化传播中发挥着重要作用。探究国产游戏进入欧美市场的语言本土化过程,可以游戏Arena of Valor作为出海典型案例,结合文化符...随着中国游戏产业的迅猛发展,国产游戏文化出海已成为行业新常态。游戏语言本土化作为游戏出海的关键环节,在文化传播中发挥着重要作用。探究国产游戏进入欧美市场的语言本土化过程,可以游戏Arena of Valor作为出海典型案例,结合文化符号传播与再情境化理论,采用文本计量学与网络民族志相结合的研究方法。这一跨学科视角的研究系统分析了文化符号的再语境化过程。研究表明国产游戏文化输出是一个复杂、非线性的本地化过程,涉及语言翻译、文化符号再情境化及技术创新的多维互动。此分析超越了单一翻译或技术视角,转向动态、多维互动的研究路径,为游戏产业文化出海提供了理论依据和实践指导。展开更多
Languages and linguistic resources transport from one locality to another,adapting to the norms,customs,and regulations of a new locality.This process involves translocalization.Translocalization emphasizes the moveme...Languages and linguistic resources transport from one locality to another,adapting to the norms,customs,and regulations of a new locality.This process involves translocalization.Translocalization emphasizes the movement of linguistic resources against the backdrop of globalization and the combination or reframing of resources from different localities.This research explores the extent to which translocalization is reflected by the linguistic landscapes of three distinct commercial areas in Guangzhou,China.It goes on to discuss how translocalization works together with social rescaling to incur the movement of linguistic resources and to result in distinct linguistic landscapes of the three commercial areas.It concludes that some languages or linguistic resources,such as English,pinyin and traditional Chinese writing,are transported to local contexts for the purpose of rescaling,whereas other languages or dialects,like Cantonese,might gradually lose their function of rescaling and retain its function in indexing local identity and solidarity.This study calls for more attention to the local resources and contexts in linguistic landscape studies.It argues for the indexical function of linguistic resources in social rescaling and city planning.展开更多
In the examination-oriented education system, widespread foreign language major＇s language proficiency is relatively weak, poor employment, led to the current prevailing social Graduates Employment social phenomenon....In the examination-oriented education system, widespread foreign language major＇s language proficiency is relatively weak, poor employment, led to the current prevailing social Graduates Employment social phenomenon. To solve these problems, this study takes constructivist theory as a guide to practice base for the carrier, focusing on the application of practical skills from the Japanese culture, professional quality college students to explore new aspects of Japanese IT personnel training mode, and then realize Japanese IT professionals, so as to achieve the strategic requirements of talent and rejuvenating the country.展开更多
文摘随着中国游戏产业的迅猛发展,国产游戏文化出海已成为行业新常态。游戏语言本土化作为游戏出海的关键环节,在文化传播中发挥着重要作用。探究国产游戏进入欧美市场的语言本土化过程,可以游戏Arena of Valor作为出海典型案例,结合文化符号传播与再情境化理论,采用文本计量学与网络民族志相结合的研究方法。这一跨学科视角的研究系统分析了文化符号的再语境化过程。研究表明国产游戏文化输出是一个复杂、非线性的本地化过程,涉及语言翻译、文化符号再情境化及技术创新的多维互动。此分析超越了单一翻译或技术视角,转向动态、多维互动的研究路径,为游戏产业文化出海提供了理论依据和实践指导。
基金supported by MOE Project of Humanities and Social Sciences for Young Researchers(Project No.:16YJC740023)Project of Humanities and Social Sciences in Universities and Colleges in Guangdong Province[Project No.:2016WTSCX033]the support from the Chinese MOE Research Project of Humanities and Social Science(Project No.:16JJD740006)conducted by the Center for Linguistics and Applied Linguistics,Guangdong University of Foreign Studies.
文摘Languages and linguistic resources transport from one locality to another,adapting to the norms,customs,and regulations of a new locality.This process involves translocalization.Translocalization emphasizes the movement of linguistic resources against the backdrop of globalization and the combination or reframing of resources from different localities.This research explores the extent to which translocalization is reflected by the linguistic landscapes of three distinct commercial areas in Guangzhou,China.It goes on to discuss how translocalization works together with social rescaling to incur the movement of linguistic resources and to result in distinct linguistic landscapes of the three commercial areas.It concludes that some languages or linguistic resources,such as English,pinyin and traditional Chinese writing,are transported to local contexts for the purpose of rescaling,whereas other languages or dialects,like Cantonese,might gradually lose their function of rescaling and retain its function in indexing local identity and solidarity.This study calls for more attention to the local resources and contexts in linguistic landscape studies.It argues for the indexical function of linguistic resources in social rescaling and city planning.
文摘In the examination-oriented education system, widespread foreign language major＇s language proficiency is relatively weak, poor employment, led to the current prevailing social Graduates Employment social phenomenon. To solve these problems, this study takes constructivist theory as a guide to practice base for the carrier, focusing on the application of practical skills from the Japanese culture, professional quality college students to explore new aspects of Japanese IT personnel training mode, and then realize Japanese IT professionals, so as to achieve the strategic requirements of talent and rejuvenating the country.
