乔姆斯基与叶姆斯列夫的语言理论关联与共性探析

本文以乔姆斯基和叶姆斯列夫的早期主要论著为据,从目标、前提、语言自主性和语言理论形式化表达4个方面比对分析二者的语言理论和方法论,阐释二者在普通语言观和方法论层面上的关联与共性,认为这种异乎寻常的关联或共性表明乔姆斯基的确在上述两个层面认真研究、汲取和借鉴过叶姆斯列夫学说。但是文章同时指出这种关联与共性仍属广义上的继承,乔姆斯基的创新与发展应该肯定,因为就普通语言观和方法论的源流而言,二者并非狭义的一脉相承。

从新的语言关联性理论看语言对听障人群认知的影响

新的语言关联性理论明确了语言影响认知的具体方面和认知途径。本文通过介绍听障人群自身的语言特点,结合新的语言关联性理论,系统地探讨了听障人群的语言给其认知方式、认知过程、认知过程的难易以及认知结果带来的影响,对听障人群的语言教育提出了建议。

语言与思维关系新探

语言和思维的关系一直以来都是语言学界颇有争议的问题。本文回顾了语言与思维关系的传统观点,站在现代唯物主义和进化论的立场上,通过对人类种系和个体发展阶段的分析,论述了语言和思维的具体关系和影响。

Understanding advertisements from the perspective of relevance theory

This paper approaches advertisements on the basis of relevant theory. It elaborates how the advertiser as addresser in communication succeed in conveying his intention for publicity and how the recipient as addressee takes advantage of different types of relevant devices in reasoning out the communicative purposes from four different angles, namely, non-stereotypical interpretation of advertisements, psychological requirements of the recipient as addressee in advertisements, advertisements as explicit information and the situational approach to implicit meanings of advertisements. It aims at providing guidance for advertisement planning and translation by means of the exposure of rules underlying advertisements.