English advertisements have lexical, syntactical and rhetorical features. Knowing them is conducive to the translation of English advertisements. Translators should use Skopostheorie to instruct their practices and ad...English advertisements have lexical, syntactical and rhetorical features. Knowing them is conducive to the translation of English advertisements. Translators should use Skopostheorie to instruct their practices and adopt various translation techniques to let target consumers know the information of the product after reading the translation and arouse their purchasing desires and impulses to fulfill the function of advertisements.展开更多
Translation for language teaching is different from general translation which is characterized with Faithfulness, Expressiveness, and Elegance. The differences lie in vocabulary, structure, and discourse. The extreme ...Translation for language teaching is different from general translation which is characterized with Faithfulness, Expressiveness, and Elegance. The differences lie in vocabulary, structure, and discourse. The extreme emphasis of translation skills will make it hard to learn certain language elements for the English learners. The paper makes an analysis on the three levels of translation for language teaching from the perspective of Skopos Theory, aiming at drawing attention from the translation teachers to care more about students＇ demands of learning language elements through translation.展开更多
文摘English advertisements have lexical, syntactical and rhetorical features. Knowing them is conducive to the translation of English advertisements. Translators should use Skopostheorie to instruct their practices and adopt various translation techniques to let target consumers know the information of the product after reading the translation and arouse their purchasing desires and impulses to fulfill the function of advertisements.
文摘Translation for language teaching is different from general translation which is characterized with Faithfulness, Expressiveness, and Elegance. The differences lie in vocabulary, structure, and discourse. The extreme emphasis of translation skills will make it hard to learn certain language elements for the English learners. The paper makes an analysis on the three levels of translation for language teaching from the perspective of Skopos Theory, aiming at drawing attention from the translation teachers to care more about students＇ demands of learning language elements through translation.
