As a most generally accepted device of rhetorical purposes, metaphor or metaphorical language is thought to be the seasoning of language. While this paper presents some existing proof to illustrate far more use of met...As a most generally accepted device of rhetorical purposes, metaphor or metaphorical language is thought to be the seasoning of language. While this paper presents some existing proof to illustrate far more use of metaphorical language and the functions of metaphor in English language.展开更多
The pun becomes the most popular language strategy for advertisers as a broadly used rhetorical device. Using pun words felicitously not only makes advertising language more humorous, implicative, and vivid but also l...The pun becomes the most popular language strategy for advertisers as a broadly used rhetorical device. Using pun words felicitously not only makes advertising language more humorous, implicative, and vivid but also leaves the audience a room to imagine and enjoy. The author summarizes pun＇s definitions, features, classifications, and how the pun procures a successful communicative activity in English advertisements based on Sperber and Wilson＇s Relevance Theory. At last, the pun＇s pragmatic functions are concluded.展开更多
Centuries of rhetorical and literary studies have strongly been influencing the cognitive understanding of metonymy. Many different classifications of tropes have been proposed. Some subsume metonymy and synecdoche un...Centuries of rhetorical and literary studies have strongly been influencing the cognitive understanding of metonymy. Many different classifications of tropes have been proposed. Some subsume metonymy and synecdoche under metaphor while the other classify it under synecdoche. The paper overviews the main researches on metonymy in west countries and in China since 1980s from cognitive perspective.展开更多
This paper aims at showing how rhetoric and meaning in Zambian poetry interact. The work analyses the definition of poetry and gives the understanding that poetry is an artistic use of language that employs figurative...This paper aims at showing how rhetoric and meaning in Zambian poetry interact. The work analyses the definition of poetry and gives the understanding that poetry is an artistic use of language that employs figurative language for maximum effect. The work also analyses rhetoric and concludes that the sole aim of rhetoric is to persuade the audience. The use of this rhetoric is later identified as a preoccupation of most poets. After studying a number of rhetorical devices used in poetry, the work has studied selected Zambian poems and focussed on the use of rhyme and alliteration in the poems. It has been shown that there is much use of rhyme but with limited use of alliteration. In both cases, the use is not so much to the contribution to the meaning in the poetry. The poets usually use these devices for the sake of beauty and not meaning. The paper therefore suggests that poets could undergo some formal training in composition while the art is also taught to the young while in their early years in schools.展开更多
文摘As a most generally accepted device of rhetorical purposes, metaphor or metaphorical language is thought to be the seasoning of language. While this paper presents some existing proof to illustrate far more use of metaphorical language and the functions of metaphor in English language.
文摘The pun becomes the most popular language strategy for advertisers as a broadly used rhetorical device. Using pun words felicitously not only makes advertising language more humorous, implicative, and vivid but also leaves the audience a room to imagine and enjoy. The author summarizes pun＇s definitions, features, classifications, and how the pun procures a successful communicative activity in English advertisements based on Sperber and Wilson＇s Relevance Theory. At last, the pun＇s pragmatic functions are concluded.
文摘Centuries of rhetorical and literary studies have strongly been influencing the cognitive understanding of metonymy. Many different classifications of tropes have been proposed. Some subsume metonymy and synecdoche under metaphor while the other classify it under synecdoche. The paper overviews the main researches on metonymy in west countries and in China since 1980s from cognitive perspective.
文摘This paper aims at showing how rhetoric and meaning in Zambian poetry interact. The work analyses the definition of poetry and gives the understanding that poetry is an artistic use of language that employs figurative language for maximum effect. The work also analyses rhetoric and concludes that the sole aim of rhetoric is to persuade the audience. The use of this rhetoric is later identified as a preoccupation of most poets. After studying a number of rhetorical devices used in poetry, the work has studied selected Zambian poems and focussed on the use of rhyme and alliteration in the poems. It has been shown that there is much use of rhyme but with limited use of alliteration. In both cases, the use is not so much to the contribution to the meaning in the poetry. The poets usually use these devices for the sake of beauty and not meaning. The paper therefore suggests that poets could undergo some formal training in composition while the art is also taught to the young while in their early years in schools.
