We live in a multicultural world. As a result, we often have to deal with people from a different culture. This is not easy since we may have very different ways of thinking and doing things from the people we meet. W...We live in a multicultural world. As a result, we often have to deal with people from a different culture. This is not easy since we may have very different ways of thinking and doing things from the people we meet. What is considered good in our culture may mean opposite somewhere else. The understanding of cultural distinctions is very crucial in the business world. The businessmen/women who have sufficient cultural knowledge are more likely to be successful in building relationship with their business counterparts than those who do not. This is because the ones who possess such precious knowledge tend to be more adept at avoiding misunderstanding and confusion. Considering the significant contribution of understanding cultural differences to successful business endeavor, the teachers of Business English need to equip their students with knowledge and strategies that they can use to cope with cultural diversity. In this paper, the writer discusses some activities that can be used to develop students＇ intercultural awareness.展开更多
文摘We live in a multicultural world. As a result, we often have to deal with people from a different culture. This is not easy since we may have very different ways of thinking and doing things from the people we meet. What is considered good in our culture may mean opposite somewhere else. The understanding of cultural distinctions is very crucial in the business world. The businessmen/women who have sufficient cultural knowledge are more likely to be successful in building relationship with their business counterparts than those who do not. This is because the ones who possess such precious knowledge tend to be more adept at avoiding misunderstanding and confusion. Considering the significant contribution of understanding cultural differences to successful business endeavor, the teachers of Business English need to equip their students with knowledge and strategies that they can use to cope with cultural diversity. In this paper, the writer discusses some activities that can be used to develop students＇ intercultural awareness.
