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基于象征意义的品牌评价研究 被引量:1
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作者 李晓 祝培 王凯 《武汉理工大学学报(社会科学版)》 2007年第6期801-805,共5页
品牌评价对品牌忠诚有着决定性作用。但我国目前的品牌评价研究还建立在消费者经济人假设的基础上,很难准确诠释后现代消费者作为社会人及心理人对品牌的非理性消费行为。为此,引入象征意义这一构念,在实证的基础上,结合中国的消费实际... 品牌评价对品牌忠诚有着决定性作用。但我国目前的品牌评价研究还建立在消费者经济人假设的基础上,很难准确诠释后现代消费者作为社会人及心理人对品牌的非理性消费行为。为此,引入象征意义这一构念,在实证的基础上,结合中国的消费实际,对非理性消费条件下消费者的品牌评价进行了研究。 展开更多
关键词 品牌评价 象征意义 象征体验
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"A Walk in Between"--On Hart Crane's Imagination of Representational Space and Representations of Space in The Bridge
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作者 Billy Bin Feng Huang 《Journal of Literature and Art Studies》 2016年第7期722-735,共14页
In this paper, Henri Lefebvre's theorizations about representational space and representations of space will be employed to examine Hart Crane's imagination of them in The Bridge. First, according to Lefebvre, repre... In this paper, Henri Lefebvre's theorizations about representational space and representations of space will be employed to examine Hart Crane's imagination of them in The Bridge. First, according to Lefebvre, representations of space are created with violence for the purpose of accumulating capital. On the other hand, representational space is directly lived or affectively felt, opened up by inhabitants' imagination. In addition, Lefebvre points out that in abstract space, representational space will be invaded by representations of space. In The Bridge, Crane's affective experience with the Brooklyn Bridge or the subway indicates that he treats New York as a representational space. Besides, Crane expresses his concern for how capitalism has encroached on it. It would seem that Crane has followed Lefebvre's line of thinking in The Bridge. However, it is actually a specious analysis because both the Brooklyn Bridge and the subway are representations of space. And in this long poem, Crane feels the urban space through history, which plays a key role in creating representations of space. Thus, we can conclude that Crane is actually taking "a walk in between" in The Bridge. With his imagination, Crane has combined representations of space and representational space into his own poetic vision. 展开更多
关键词 (Henri) Lefebvre representations of space representational space (Hart) Crane The Bridge
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