期刊文献+
共找到2篇文章
< 1 >
每页显示 20 50 100
对星巴克体验营销的探索性研究——以星巴克消费者为研究对象 被引量:1
1
作者 纪伟 《中国集体经济》 2008年第1S期48-48,125,共2页
本研究采用质的研究方法,对星巴克店内的消费者进行深度访谈,再对资料进行内容分析,其中描述性统计分析采用SPSS软件,经分析得出星巴克体验营销的研究结论,最后给出研究命题。
关键词 体验营销 星巴克 质的分析法
下载PDF
An approach to quality assessment for web service selection based on the analytic hierarchy process for cases of incomplete information 被引量:2
2
作者 GAO Cong MA JianFeng +1 位作者 LIU ZhiQuan MA XinDi 《Science China Chemistry》 SCIE EI CAS CSCD 2015年第12期71-84,共14页
Since web services intended for the same application environment tend to be functionally homogeneous, researchers have turned to their non-functional aspects in order to constructively compare web services and choose ... Since web services intended for the same application environment tend to be functionally homogeneous, researchers have turned to their non-functional aspects in order to constructively compare web services and choose an appropriate one. In general, quality of service is very important to users. Many schemes that consider quality assessment have been proposed for web service selection. With the increasing number of qualityrelated attributes, an effective quality assessment method needs satisfactory scalability. Schemes based on the analytic hierarchy process(AHP) meet this requirement. However, prevalent methods in this vein overlook the fact that the traditional AHP needs a complete judgment matrix. In practice, all the information needed to construct a judgment matrix is often unavailable for a variety of reasons, due to which certain judgments cannot be made. In this paper, for an incomplete judgment matrix, we propose an improved AHP approach to consistency verification and the subsequent ordering. Our method can deal with situations where information is insufficient,and inherits all the merits of the traditional AHP approach. A case study establishes the effectiveness of our proposed method. 展开更多
关键词 incomplete information quality assessment analytic hierarchy process (AHP) web services qual-ity of service SELECTION
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部