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质量属性变化对满意与忠诚关系的调节作用 被引量:7
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作者 徐茵 王高 赵平 《南开管理评论》 CSSCI 北大核心 2013年第4期114-123,共10页
本研究从时间视角出发探讨了顾客满意与顾客忠诚的概念区别,提出满意是基于过去效用的评价,而忠诚是基于未来效用的判断。当驱动满意形成的质量属性保持稳定时,过去效用可以推断未来效用,满意信息对忠诚判断非常有效,这时满意对忠诚的... 本研究从时间视角出发探讨了顾客满意与顾客忠诚的概念区别,提出满意是基于过去效用的评价,而忠诚是基于未来效用的判断。当驱动满意形成的质量属性保持稳定时,过去效用可以推断未来效用,满意信息对忠诚判断非常有效,这时满意对忠诚的影响增强。反之,当驱动满意形成的质量属性发生变化时,过去效用不能推断未来效用,满意信息对忠诚判断的有效性降低,这时满意对忠诚影响减弱。本研究将重点放在产品或服务质量属性的变化上,从静态的属性易变性到动态的属性变化幅度,深入剖析了质量属性的变化对满意与忠诚关系的影响:(1)横贯调查数据的结果显示,当满意主要被容易变化的质量属性驱动时,满意与忠诚的关系变弱。(2)两次测量的纵贯调查数据结果显示,质量属性的变化削弱了满意对忠诚的影响,随着变化幅度加大,满意向忠诚的转化效率降低。 展开更多
关键词 质量属性变化 满意 忠诚
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Micromorphology and Quality Attributes of the Loess Derived Soils Affected by Land Use Change:A Case Study in Ghapan Watershed,Northern Iran 被引量:1
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作者 Farhad Khormali Somaye Shamsi 《Journal of Mountain Science》 SCIE CSCD 2009年第2期197-204,共8页
In order to study the effects of different land vegetative covers on soil quality attributes, a loess hill slope was selected in eastern Golestan Province, Ghapan watershed, Iran. Four profiles in four land uses, incl... In order to study the effects of different land vegetative covers on soil quality attributes, a loess hill slope was selected in eastern Golestan Province, Ghapan watershed, Iran. Four profiles in four land uses, including Quercus natural forest; Pinus artificial forest; Cupressus artificial forest and a cultivated land, were studied. Results showed that MWD was significantly different in the studied land uses, and it varied between 1.6 mm in Quercus natural forest and o.31 mm in cultivated land use. The lowest CEC, microbial respiration rate and organic carbon were 28.4 cmol·kg^1, 177 μgCO2·g^-1·day^-1 and 1.32 % found in cultivated land use, respectively. The organic matter was considerably higher content in the forest areas than that of cultivated land use. The studies on soil profile development revealed that the natural forest soils were highly developed. The soils of the Quercus natural forest were classified as Calcic Haploxeralfs with a well developed argillie horizon unlike the cultivated soils which showed the minimum development and classified as Typic Xerorthents. The soils of the artificial forests had both mollic epipedons and were classified as Typic Calcixerolls with moderate profile development. Micromorphological studies revealed that argillic horizons had speckled and partly crystallitic b-fabric in the natural forest indicating the high landscape stability. In contrast, the crystallitic b-fabric of other land uses shows the absence of enough leaching of carbonate and the subsequent migration of clay particles indicating the unstable conditions and high soil erosion. Intense erosion of the surface horizons of cultivated land use has resulted in the outcropping of the subsurface carbonate rich horizons preventing soil development. 展开更多
关键词 Soil micromorphology soil quality LOESS Iran
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