In recent years, the development of electronic commerce has led to the creation of many new and interesting business models for intemet-based buying, and online group-buying has become an effective form of it. Online ...In recent years, the development of electronic commerce has led to the creation of many new and interesting business models for intemet-based buying, and online group-buying has become an effective form of it. Online group-buying is a model in which consumers collaborate and purchase a good at a discounted price. The purpose of this study is to examine the effect of reputation, price and service on purchasing intention through mediator which is perceived risk. To empirically test the proposed model, a survey was conducted and 140 samples were collected. The result of this study shows price has a significant effect on purchasing intention through perceived risk. This result also shows service and reputation have an insignificant relationship with perceived risk. Therefore, online group-buying retailers should not only focus on making money from the business but also consider how to keep consumers for future business.展开更多
Along with the rapid development of modem China economy, some new business modes and sale areas continuously emerge in markets. For example with the continuous popularity of consumer online shopping, rapid development...Along with the rapid development of modem China economy, some new business modes and sale areas continuously emerge in markets. For example with the continuous popularity of consumer online shopping, rapid development of TV shopping industry, compared with traditional store sales, in these special sale areas consumers＇ rights and interests are more likely to get harmed. From March 15, 2014, the newly revised ＂China consumer protection law＂ will formally implement cooling-off period legal system in special sale areas.2 Because it is a new system different from ＂obligatory compact principle＂ in traditional civil law, the scholars＇ theoretical research on cooling-off period system is still not mature enough. This paper discusses cooling-off period system from the theoretical level, puts forward the designation problem of cooling-off period system, discusses complete concepts of cooling-off period system, and puts forward its legal characteristics as a new consumer rights.展开更多
文摘In recent years, the development of electronic commerce has led to the creation of many new and interesting business models for intemet-based buying, and online group-buying has become an effective form of it. Online group-buying is a model in which consumers collaborate and purchase a good at a discounted price. The purpose of this study is to examine the effect of reputation, price and service on purchasing intention through mediator which is perceived risk. To empirically test the proposed model, a survey was conducted and 140 samples were collected. The result of this study shows price has a significant effect on purchasing intention through perceived risk. This result also shows service and reputation have an insignificant relationship with perceived risk. Therefore, online group-buying retailers should not only focus on making money from the business but also consider how to keep consumers for future business.
文摘Along with the rapid development of modem China economy, some new business modes and sale areas continuously emerge in markets. For example with the continuous popularity of consumer online shopping, rapid development of TV shopping industry, compared with traditional store sales, in these special sale areas consumers＇ rights and interests are more likely to get harmed. From March 15, 2014, the newly revised ＂China consumer protection law＂ will formally implement cooling-off period legal system in special sale areas.2 Because it is a new system different from ＂obligatory compact principle＂ in traditional civil law, the scholars＇ theoretical research on cooling-off period system is still not mature enough. This paper discusses cooling-off period system from the theoretical level, puts forward the designation problem of cooling-off period system, discusses complete concepts of cooling-off period system, and puts forward its legal characteristics as a new consumer rights.
