The effectiveness of celebrity endorsements has been a topic that has interested many advertising researchers. It has been long debated on which advertising method is most effective. The purpose of this study was to c...The effectiveness of celebrity endorsements has been a topic that has interested many advertising researchers. It has been long debated on which advertising method is most effective. The purpose of this study was to conclude whether or not advertising agencies and social cause organizations are obtaining the results of these studies and using them in magazine advertisement campaigns and which one of these advertisements is more prevalent in magazines. Advertisements were examined from two American magazines, W Magazine and Good Housekeeping. The results of the study showed that celebrtiy endoresments have been featured in magazine advertisements more in recent years that products are endorsed by celebrities more than social causes and a majority of these endoresments are for products that affect a consumer＇s self-image.展开更多
Happiness, as much a poetic as a philosophical, sociological, and psychological concept, has been, through the ages, at the heart of the needs each individual seeks to fulfil. But today, in a world dominated by techno...Happiness, as much a poetic as a philosophical, sociological, and psychological concept, has been, through the ages, at the heart of the needs each individual seeks to fulfil. But today, in a world dominated by technology, driven by productivity and dictated by efficiency, what about Happiness？ Does it feature in works of fiction in any significant way？ May it not have adopted different guises？ ls that ＂duty of happiness＂ that Pascal Bruckner was talking about present in the French novel of the 20th-21th centuries？ And if it is, has its force strengthened or weakened？ This article will discuss the French Novels （of the 20th-21th centuries） that are devoted to or associated with Happiness in a direct or indirect manner. It will contextualize and analyze the transformation of Happiness, within the context of the historical and social events that influenced that period： the Holocaust, consumerism, postmodernism, structural social changes, the various as yet unarticulated new modes of life they created, and so on. To that end, this article will explore the discursive philosophical concept of happiness and its influence on the formation of the French novel. In so doing it will focus on the explicit discourse behind the motifs, the choices made in the process of writing, and the attitudes taken, considering the theme of happiness. Doing so, a significant discussion will be included regarding the paths of happiness, its agents, and the nature of the motifs and metaphors linked to the theme of happiness. The author will also address the dialectical role of the happiness theme in the constitution of an emerging literary discourse reflected in the French novel. By exploring the manifestation of the dogmas, ideas of the intellectual leaders of the 20th century （e.g., Jean-Paul Sartre, Simone De Beauvoir, Albert Camus） as well as the ones of the 21th century （e.g., Pascal Bruckner, Andr6 Comte-Sponville, Gilles Lipovetsky） new insights concerning the hybrid nature of the supposedly ＂authentic happiness＂ will be revealed. The author intend to inspect the theme of Happiness around four dialectical axes as a relevant ethical basis for delimiting the various fields of research： （1） Love, passion, and conjugality; （2） Ageing; （3） ＂The experience of everydayness＂; and （4） ＂The era of emptiness＂. Focusing on the narratives, the article takes into account their specificity in the four distinct fields, all connected to existential and ethical issues, Finally, this article will attempt to analyse the assumed role of literature as a conduit of cultural awareness.展开更多
ON September 7,after his first state visit to China,Canadian Prime Minister Justin Trudeau shared a fruitful outcome list on his Chinese Weibo（microblog）:eight days in four cities,56 deals with China worth C$1.2 bil...ON September 7,after his first state visit to China,Canadian Prime Minister Justin Trudeau shared a fruitful outcome list on his Chinese Weibo（microblog）:eight days in four cities,56 deals with China worth C$1.2 billion,connecting Canadian companies with over 400 million Chinese online consumers.Trudeau’s Chinese Goals Justin Trudeau was sworn in as Canada’s Prime Minister last October,following in the footsteps of his late father,former Prime Minister Pierre Trudeau.展开更多
Under the smart grid paradigm, in the near future all consumers will be exposed to variable pricing schemes introduced by utilities. Hence, there is a need to develop algorithms which could be used by the consumers to...Under the smart grid paradigm, in the near future all consumers will be exposed to variable pricing schemes introduced by utilities. Hence, there is a need to develop algorithms which could be used by the consumers to schedule their loads. In this paper, load scheduling problem is formulated as a LCP （load commitment problem）. The load model is general and can model atomic and non-atomic loads. Furthermore, it can also take into consideration the relative discomfort caused by delay in scheduling any load. For this purpose, a single parameter ＂uric＂ is introduced in the load model which captures the relative discomfort caused by delay in scheduling a particular load. Guidelines for choosing this parameter are given. All the other parameters of the proposed load model can be easily specified by the consumer. The paper shows that the general LCP can be viewed as multi-stage decision making problem or a MDP （Markov decision problem）. RL （reinforcement learning） based algorithm is developed to solve this problem. The efficacy of the algorithm is investigated when the price of electricity is available in advance as well as for the case when it is random. The scalability of the approach is also investigated.展开更多
After the creation of the Law 9.394/96, which established the bases of Brazilian education, it is noted that government policies initiated at Fernando Henrique Cardoso （FHC） government reinforced the education decen...After the creation of the Law 9.394/96, which established the bases of Brazilian education, it is noted that government policies initiated at Fernando Henrique Cardoso （FHC） government reinforced the education decentralization process, combining higher education reform with state reform ruled by neoliberal policies. The literature about Higher Education contemporary problems points to three central themes： access to higher education, academic organization, and public universities privatization. Therefore, it is important to analyze the public space of relationship between state and civil society constituted for making decisions in this area because its deliberations directly affect public policy development. This paper aims to examine the capacity of Higher Education Chamber （CES） of the National Education Council （CNE） to consolidate civil society participation in decision-making issues concerning Higher Education in the period that includes 1997-2002, The CNE was selected because it is the highest forum for participation： it discusses the problems involved in national education, especially in higher education, whose decisions are taken by CES. The period 1997-2002 was defined because it is the period of President FHC government, after the creation of Law 9.394/96. The official documents and Council documents analysis showed that this public space consolidates the participation because there is an educational process of recognition of civil society issues, although there are restrictions imposed by the government.展开更多
By using fluorescence lifetime image microscope （FLIM） and time-correlated single photon counting （TCSPC） technique, we measured fluorescence lifetime of crude oils with density of 0.9521-0.7606 g/cm3 and multiple...By using fluorescence lifetime image microscope （FLIM） and time-correlated single photon counting （TCSPC） technique, we measured fluorescence lifetime of crude oils with density of 0.9521-0.7606 g/cm3 and multiple petroleum inclusions from Tazhong uplift of Tarim Basin. As indicated by the test results, crude oil density is closely correlated with average fluorescence lifetime following the regression equation Y=-0.0319X＋0.9411, which can thus be used to calculate density of oil inclusions in relation to fluorescence lifetime and density of corresponding surface crude. For type A oil inclusions showing brown-yellow fluorescence from Tazhong 1 well in Tarim Basin, their average fluorescence lifetime was found to be 2.144-2.765 ns, so the density of surface crude corresponding to crude trapping these oil inclusions is 0.852-0.873 g/cm3, indicating that they are matured oil inclusions trapped at earlier stage ofoil formation. For type B oil inclusions with light yellow-white fluorescence, their average fluorescence lifetime was found to be 4.0294.919 ns, so the density of surface crude corresponding to crude trapping these oil inclusions is 0.784-0.812 g/cm3, indicating that they are higher matured oil inclusions trapped at the second stage of oil formation. For type C oil inclusions showing light blue-green fluorescence, their average fluorescence lifetime was found to be 5.0634.168 ns, so the density of surface crude corresponding to crude trapping these oil inclusions is 0.743-0.779 g/cm3, indicating that they are highly-matured light oil inclusions trapped at the third stage of oil formation.展开更多
文摘The effectiveness of celebrity endorsements has been a topic that has interested many advertising researchers. It has been long debated on which advertising method is most effective. The purpose of this study was to conclude whether or not advertising agencies and social cause organizations are obtaining the results of these studies and using them in magazine advertisement campaigns and which one of these advertisements is more prevalent in magazines. Advertisements were examined from two American magazines, W Magazine and Good Housekeeping. The results of the study showed that celebrtiy endoresments have been featured in magazine advertisements more in recent years that products are endorsed by celebrities more than social causes and a majority of these endoresments are for products that affect a consumer＇s self-image.
文摘Happiness, as much a poetic as a philosophical, sociological, and psychological concept, has been, through the ages, at the heart of the needs each individual seeks to fulfil. But today, in a world dominated by technology, driven by productivity and dictated by efficiency, what about Happiness？ Does it feature in works of fiction in any significant way？ May it not have adopted different guises？ ls that ＂duty of happiness＂ that Pascal Bruckner was talking about present in the French novel of the 20th-21th centuries？ And if it is, has its force strengthened or weakened？ This article will discuss the French Novels （of the 20th-21th centuries） that are devoted to or associated with Happiness in a direct or indirect manner. It will contextualize and analyze the transformation of Happiness, within the context of the historical and social events that influenced that period： the Holocaust, consumerism, postmodernism, structural social changes, the various as yet unarticulated new modes of life they created, and so on. To that end, this article will explore the discursive philosophical concept of happiness and its influence on the formation of the French novel. In so doing it will focus on the explicit discourse behind the motifs, the choices made in the process of writing, and the attitudes taken, considering the theme of happiness. Doing so, a significant discussion will be included regarding the paths of happiness, its agents, and the nature of the motifs and metaphors linked to the theme of happiness. The author will also address the dialectical role of the happiness theme in the constitution of an emerging literary discourse reflected in the French novel. By exploring the manifestation of the dogmas, ideas of the intellectual leaders of the 20th century （e.g., Jean-Paul Sartre, Simone De Beauvoir, Albert Camus） as well as the ones of the 21th century （e.g., Pascal Bruckner, Andr6 Comte-Sponville, Gilles Lipovetsky） new insights concerning the hybrid nature of the supposedly ＂authentic happiness＂ will be revealed. The author intend to inspect the theme of Happiness around four dialectical axes as a relevant ethical basis for delimiting the various fields of research： （1） Love, passion, and conjugality; （2） Ageing; （3） ＂The experience of everydayness＂; and （4） ＂The era of emptiness＂. Focusing on the narratives, the article takes into account their specificity in the four distinct fields, all connected to existential and ethical issues, Finally, this article will attempt to analyse the assumed role of literature as a conduit of cultural awareness.
文摘ON September 7,after his first state visit to China,Canadian Prime Minister Justin Trudeau shared a fruitful outcome list on his Chinese Weibo（microblog）:eight days in four cities,56 deals with China worth C$1.2 billion,connecting Canadian companies with over 400 million Chinese online consumers.Trudeau’s Chinese Goals Justin Trudeau was sworn in as Canada’s Prime Minister last October,following in the footsteps of his late father,former Prime Minister Pierre Trudeau.
文摘Under the smart grid paradigm, in the near future all consumers will be exposed to variable pricing schemes introduced by utilities. Hence, there is a need to develop algorithms which could be used by the consumers to schedule their loads. In this paper, load scheduling problem is formulated as a LCP （load commitment problem）. The load model is general and can model atomic and non-atomic loads. Furthermore, it can also take into consideration the relative discomfort caused by delay in scheduling any load. For this purpose, a single parameter ＂uric＂ is introduced in the load model which captures the relative discomfort caused by delay in scheduling a particular load. Guidelines for choosing this parameter are given. All the other parameters of the proposed load model can be easily specified by the consumer. The paper shows that the general LCP can be viewed as multi-stage decision making problem or a MDP （Markov decision problem）. RL （reinforcement learning） based algorithm is developed to solve this problem. The efficacy of the algorithm is investigated when the price of electricity is available in advance as well as for the case when it is random. The scalability of the approach is also investigated.
文摘After the creation of the Law 9.394/96, which established the bases of Brazilian education, it is noted that government policies initiated at Fernando Henrique Cardoso （FHC） government reinforced the education decentralization process, combining higher education reform with state reform ruled by neoliberal policies. The literature about Higher Education contemporary problems points to three central themes： access to higher education, academic organization, and public universities privatization. Therefore, it is important to analyze the public space of relationship between state and civil society constituted for making decisions in this area because its deliberations directly affect public policy development. This paper aims to examine the capacity of Higher Education Chamber （CES） of the National Education Council （CNE） to consolidate civil society participation in decision-making issues concerning Higher Education in the period that includes 1997-2002, The CNE was selected because it is the highest forum for participation： it discusses the problems involved in national education, especially in higher education, whose decisions are taken by CES. The period 1997-2002 was defined because it is the period of President FHC government, after the creation of Law 9.394/96. The official documents and Council documents analysis showed that this public space consolidates the participation because there is an educational process of recognition of civil society issues, although there are restrictions imposed by the government.
基金supported by the National Natural Science Foundation of China(Grant Nos.41321002,41402116)
文摘By using fluorescence lifetime image microscope （FLIM） and time-correlated single photon counting （TCSPC） technique, we measured fluorescence lifetime of crude oils with density of 0.9521-0.7606 g/cm3 and multiple petroleum inclusions from Tazhong uplift of Tarim Basin. As indicated by the test results, crude oil density is closely correlated with average fluorescence lifetime following the regression equation Y=-0.0319X＋0.9411, which can thus be used to calculate density of oil inclusions in relation to fluorescence lifetime and density of corresponding surface crude. For type A oil inclusions showing brown-yellow fluorescence from Tazhong 1 well in Tarim Basin, their average fluorescence lifetime was found to be 2.144-2.765 ns, so the density of surface crude corresponding to crude trapping these oil inclusions is 0.852-0.873 g/cm3, indicating that they are matured oil inclusions trapped at earlier stage ofoil formation. For type B oil inclusions with light yellow-white fluorescence, their average fluorescence lifetime was found to be 4.0294.919 ns, so the density of surface crude corresponding to crude trapping these oil inclusions is 0.784-0.812 g/cm3, indicating that they are higher matured oil inclusions trapped at the second stage of oil formation. For type C oil inclusions showing light blue-green fluorescence, their average fluorescence lifetime was found to be 5.0634.168 ns, so the density of surface crude corresponding to crude trapping these oil inclusions is 0.743-0.779 g/cm3, indicating that they are highly-matured light oil inclusions trapped at the third stage of oil formation.
