Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received incr...Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received increasing attention from scholars. This construct/mechanism has received little exploration in the past, while there remain important research gaps. One question is whether thought confidence can play different roles when induced at different times; another is whether more variables can be identified which effectively induce confidence in existing or subsequent thoughts. The current paper examines a possible antecedent of thought confidence （i.e., consumer emotions） and explores the effects of thought confidence induced in consumers before they are exposed to advertisements. The author posited the confidence premise hypothesis, which holds that higher consumer confidence is a prerequisite for the significantly positive effects of argument strength in advertisements. Eighty-one undergraduates participated in a 2 （emotions： good moods vs. neutral moods） × 2 （argument strength： strong arguments vs. weak arguments） between-subjects experiment. Experimental results indicate that consumers＇ emotions positively affect their confidence in thoughts generated later. There is an anticipated pattern of interaction between emotions and argument strength in affecting advertising effectiveness, which supports the confidence premise hypothesis. The implications of these and other findings are discussed.展开更多
Consumer confidence indices are among the major economic variables as private consumption stands as the major component of aggregate demand in many economies. This is also relevant for an emerging economy like Turkey....Consumer confidence indices are among the major economic variables as private consumption stands as the major component of aggregate demand in many economies. This is also relevant for an emerging economy like Turkey. ＂What determines consumer confidence？＂ is one of the most popular questions in the literature of consumer surveys. There are two consumer confidence indices regularly released in Turkey. One is released by a private corporation, CNBC-e, in the first day of every month since January 2002. The other one is released by two public institutions, Central Bank of the Republic of Turkey （CBRT） and Turkish Statistical Institute （TURKSTAT）, jointly since 2004. Although the goal is the same for both indices, there are differences between them in terms of the methodology and sampling size. This study has two aims： One is to detect the degree of correlation between these indices which will allow for commenting on the reliability of the indices; The other one is to test the relation between Gross Domestic Product （GDP）, unemployment rate variables and the consumer confidence in Turkey by using both indices.展开更多
文摘Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received increasing attention from scholars. This construct/mechanism has received little exploration in the past, while there remain important research gaps. One question is whether thought confidence can play different roles when induced at different times; another is whether more variables can be identified which effectively induce confidence in existing or subsequent thoughts. The current paper examines a possible antecedent of thought confidence （i.e., consumer emotions） and explores the effects of thought confidence induced in consumers before they are exposed to advertisements. The author posited the confidence premise hypothesis, which holds that higher consumer confidence is a prerequisite for the significantly positive effects of argument strength in advertisements. Eighty-one undergraduates participated in a 2 （emotions： good moods vs. neutral moods） × 2 （argument strength： strong arguments vs. weak arguments） between-subjects experiment. Experimental results indicate that consumers＇ emotions positively affect their confidence in thoughts generated later. There is an anticipated pattern of interaction between emotions and argument strength in affecting advertising effectiveness, which supports the confidence premise hypothesis. The implications of these and other findings are discussed.
文摘Consumer confidence indices are among the major economic variables as private consumption stands as the major component of aggregate demand in many economies. This is also relevant for an emerging economy like Turkey. ＂What determines consumer confidence？＂ is one of the most popular questions in the literature of consumer surveys. There are two consumer confidence indices regularly released in Turkey. One is released by a private corporation, CNBC-e, in the first day of every month since January 2002. The other one is released by two public institutions, Central Bank of the Republic of Turkey （CBRT） and Turkish Statistical Institute （TURKSTAT）, jointly since 2004. Although the goal is the same for both indices, there are differences between them in terms of the methodology and sampling size. This study has two aims： One is to detect the degree of correlation between these indices which will allow for commenting on the reliability of the indices; The other one is to test the relation between Gross Domestic Product （GDP）, unemployment rate variables and the consumer confidence in Turkey by using both indices.
