Fashion Film is the last communication tool in fashion market, that was born for the Web about 20 years ago, but in these last 10 years it has increased its diffusion and its expressive potentiality definitely and we ...Fashion Film is the last communication tool in fashion market, that was born for the Web about 20 years ago, but in these last 10 years it has increased its diffusion and its expressive potentiality definitely and we think that it is designed to influence the communication in other markets. Nowadays Fashion Films are reinforcing the power of fashion images, building up new brand experiences for net-consumers： they are painting new worlds for fashion brands thanks to the old cinematographic language mixed to recent Internet logics. Starting from this observation, our main question was： Can we talk about a new fashion net-aesthetics for these new fashion tales？ Using a semiotics approach, this study investigates how Fashion, Cinema and the Net come together, producing new aesthetics, with new languages and new imaginary in fashion. The result can be really visionary.展开更多
This article is focused on the fashion that inspired by corset and create a collection of the same kind that can reflect the needs of today＇ s consumers. In mixing and matching today＇ s a past corset＇ s elements wi...This article is focused on the fashion that inspired by corset and create a collection of the same kind that can reflect the needs of today＇ s consumers. In mixing and matching today＇ s a past corset＇ s elements with today＇ s sportive fashion.Since nowadays, people＇ s lifestyle is freer, casual and personal than before. Consumer＇ s wearing concept was also definitely different from the past.It is necessary to create the new direction for today＇ s consumers to satisfy the new mode of their lifestyle and the change of their wearing concept.展开更多
This paper discusses how consumerism boosted youth lifestyle in the 1960s--mainly through modem magazines （particularly in Britain） and built a territorial symbolic identity through fashion. In the 1960s, the consol...This paper discusses how consumerism boosted youth lifestyle in the 1960s--mainly through modem magazines （particularly in Britain） and built a territorial symbolic identity through fashion. In the 1960s, the consolidation of youth culture becomes an international phenomenon. With the development of ready-to-wear, adolescents begin to be target as a consumer market. The music and fashion industries unite to create and advertise youth lifestyle. The fashion shifts from Paris to London. Magazine articles and publicity set the latest trends. The method applied is research in primary source--the British journal The Drapers＇ Record aiming to recognize fashion transformation and juvenilization in this period of time. The magazine shows ads and fashion editorials （mainly feminine）, articles and news about fashion trend. There is also a brands guide for shoppers and retailers. The magazines used in the research are from 1964 to 1967, July and August issues, when the fall-winter trends are shown. From 1964 on, we notice the orientation towards a juvenile market and style, but these trends will only fully materialize through 1967. It leads to the conclusion that between 1965 and 1967 fashion juvenilization developed, reached its peak and global range.展开更多
文摘Fashion Film is the last communication tool in fashion market, that was born for the Web about 20 years ago, but in these last 10 years it has increased its diffusion and its expressive potentiality definitely and we think that it is designed to influence the communication in other markets. Nowadays Fashion Films are reinforcing the power of fashion images, building up new brand experiences for net-consumers： they are painting new worlds for fashion brands thanks to the old cinematographic language mixed to recent Internet logics. Starting from this observation, our main question was： Can we talk about a new fashion net-aesthetics for these new fashion tales？ Using a semiotics approach, this study investigates how Fashion, Cinema and the Net come together, producing new aesthetics, with new languages and new imaginary in fashion. The result can be really visionary.
文摘This article is focused on the fashion that inspired by corset and create a collection of the same kind that can reflect the needs of today＇ s consumers. In mixing and matching today＇ s a past corset＇ s elements with today＇ s sportive fashion.Since nowadays, people＇ s lifestyle is freer, casual and personal than before. Consumer＇ s wearing concept was also definitely different from the past.It is necessary to create the new direction for today＇ s consumers to satisfy the new mode of their lifestyle and the change of their wearing concept.
文摘This paper discusses how consumerism boosted youth lifestyle in the 1960s--mainly through modem magazines （particularly in Britain） and built a territorial symbolic identity through fashion. In the 1960s, the consolidation of youth culture becomes an international phenomenon. With the development of ready-to-wear, adolescents begin to be target as a consumer market. The music and fashion industries unite to create and advertise youth lifestyle. The fashion shifts from Paris to London. Magazine articles and publicity set the latest trends. The method applied is research in primary source--the British journal The Drapers＇ Record aiming to recognize fashion transformation and juvenilization in this period of time. The magazine shows ads and fashion editorials （mainly feminine）, articles and news about fashion trend. There is also a brands guide for shoppers and retailers. The magazines used in the research are from 1964 to 1967, July and August issues, when the fall-winter trends are shown. From 1964 on, we notice the orientation towards a juvenile market and style, but these trends will only fully materialize through 1967. It leads to the conclusion that between 1965 and 1967 fashion juvenilization developed, reached its peak and global range.
