TESCO作为英国最大零售商、世界连锁超市经营第三大零售商,其竞争优势主要表现在:自有品牌"Every little helps"物有所值商品优势、互联网服务优势和数据库分析优势。2004年TESCO低调进入中国市场。经过10年的发展,TESCO"...TESCO作为英国最大零售商、世界连锁超市经营第三大零售商,其竞争优势主要表现在:自有品牌"Every little helps"物有所值商品优势、互联网服务优势和数据库分析优势。2004年TESCO低调进入中国市场。经过10年的发展,TESCO"乐购"超市门店数量从最初的25家发展到135家。2013年,由于TESCO公司利润下降,迫使TESCO公司转让在华的135个大卖场给华润万家。导致TESCO乐购淡出中国连锁超市零售业的主要原因有三个:一是TESCO没有形成规模经济;二是运作模式单一;三是本土化缺失。值得一提的是,TESCO淡出中国超市零售业不存在"败走麦城"的现象,华润万家与TESCO乐购的合作是"融合"不是并购,双方以80:20的比例成立合资公司,这也是TESCO海外拓展的主要方式之一。展开更多
In view of the growth of retail, as well as the performance of large multinational supermarket branch in the Brazilian market, the purpose of this article is an analysis of the strategies of Casino, Carrefour, Walmart...In view of the growth of retail, as well as the performance of large multinational supermarket branch in the Brazilian market, the purpose of this article is an analysis of the strategies of Casino, Carrefour, Walmart and open in the country capital, analyzing their operational, financial indicators socio-environmental initiatives. In order to achieve the main objective of this work, the construction of a method that validates this search was necessary. The main strategies and indicators of the three groups in four areas： corporate strategy, operational areo, financial areo, social and environmental issue, were analyzed. Study of qualitative, descriptive and exploratory character is realised through the importance of these three companies worldwide. As conclusions, it has been the expansion strategies that geared toward developing countries, adherence to new store formats, specializing in electronic commerce, as well as the superiority of Walmart （net sales） and Casino （Profitability）.展开更多
文摘TESCO作为英国最大零售商、世界连锁超市经营第三大零售商,其竞争优势主要表现在:自有品牌"Every little helps"物有所值商品优势、互联网服务优势和数据库分析优势。2004年TESCO低调进入中国市场。经过10年的发展,TESCO"乐购"超市门店数量从最初的25家发展到135家。2013年,由于TESCO公司利润下降,迫使TESCO公司转让在华的135个大卖场给华润万家。导致TESCO乐购淡出中国连锁超市零售业的主要原因有三个:一是TESCO没有形成规模经济;二是运作模式单一;三是本土化缺失。值得一提的是,TESCO淡出中国超市零售业不存在"败走麦城"的现象,华润万家与TESCO乐购的合作是"融合"不是并购,双方以80:20的比例成立合资公司,这也是TESCO海外拓展的主要方式之一。
文摘In view of the growth of retail, as well as the performance of large multinational supermarket branch in the Brazilian market, the purpose of this article is an analysis of the strategies of Casino, Carrefour, Walmart and open in the country capital, analyzing their operational, financial indicators socio-environmental initiatives. In order to achieve the main objective of this work, the construction of a method that validates this search was necessary. The main strategies and indicators of the three groups in four areas： corporate strategy, operational areo, financial areo, social and environmental issue, were analyzed. Study of qualitative, descriptive and exploratory character is realised through the importance of these three companies worldwide. As conclusions, it has been the expansion strategies that geared toward developing countries, adherence to new store formats, specializing in electronic commerce, as well as the superiority of Walmart （net sales） and Casino （Profitability）.
