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论收入管理在媒体广告经营中的应用
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作者 吴永新 《商业研究》 北大核心 2007年第8期182-186,共5页
广告经营是大部分媒体的主要收入。分析我国媒体广告经营的现状和问题,我国媒体广告经营仍然是以粗放型经营为主,根据收入管理的特点和实施条件,我国媒体广告应该引入收入管理,争取由粗放型经营向集约型良性转变。
关键词 广告经营 收入管理 超计策略 库存控制策略 定价策略 预测
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A New Rational-based Optimal Design Strategy of Ship Structure Based on Multi-level Analysis and Super-element Modeling Method 被引量:6
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作者 Li Sun Deyu Wang 《Journal of Marine Science and Application》 2011年第3期272-280,共9页
A new multi-level analysis method of introducing the super-element modeling method, derived from the multi-level analysis method first proposed by O. F. Hughes, has been proposed in this paper to solve the problem of ... A new multi-level analysis method of introducing the super-element modeling method, derived from the multi-level analysis method first proposed by O. F. Hughes, has been proposed in this paper to solve the problem of high time cost in adopting a rational-based optimal design method for ship structural design. Furthermore,the method was verified by its effective application in optimization of the mid-ship section of a container ship. A full 3-D FEM model of a ship,suffering static and quasi-static loads, was used as the analyzing object for evaluating the structural performance of the mid-ship module, including static strength and buckling performance. Research results reveal that this new method could substantially reduce the computational cost of the rational-based optimization problem without decreasing its accuracy, which increases the feasibility and economic efficiency of using a rational-based optimal design method in ship structural design. 展开更多
关键词 rational-based optimal design method (RBODM) multi-level analysis SUPER-ELEMENT ship module genetic algorithm
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