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垂直媒体发展策略研究——以“懂球帝”为例 被引量:2
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作者 姜姝 《新闻研究导刊》 2017年第3期61-62,共2页
近几年,垂直媒体在互联网发展的背景下实现爆发式增长,如何在众多垂直媒体中脱颖而出成为创业者最关心的问题。本文将以"懂球帝"为例,对垂直媒体的发展策略进行研究。
关键词 垂直媒体 “懂球帝” 足球媒体
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足球报道的受众心理分析 被引量:5
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作者 闫翠萍 《科教文汇》 2007年第04S期206-207,共2页
足球运动充满了冲突与悬念,对抗与偶然性,力量与速度的美感。足球媒介借助语言和视觉形象为大众营造了一个虚幻而又真实的精神世界,满足着大众的英雄情结,满足着大众渴求松弛自主的欲望,同时为人际交往提供了所需的话题。因此,媒介通过... 足球运动充满了冲突与悬念,对抗与偶然性,力量与速度的美感。足球媒介借助语言和视觉形象为大众营造了一个虚幻而又真实的精神世界,满足着大众的英雄情结,满足着大众渴求松弛自主的欲望,同时为人际交往提供了所需的话题。因此,媒介通过对梦幻的营造,把足球运动建构成一个现代神话。 展开更多
关键词 足球媒体 受众心理 使用与满足理论
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韩国归来真想哭
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作者 梁半秋 《计算机》 2002年第24期7-7,共1页
6月8日,中国足球队面对巴西,我到韩国去了。在西归浦船一样的足球场内,我和3万中国球迷一样,热血沸腾地高唱了国歌,希望我们的国脚能够不断“前进”。
关键词 中国足球 巴西 韩国 球迷 足协官员 足球媒体 中华民族 炎黄子孙 三星公司 产品研发力量 技术储备 战略思维 核心技术
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The Use and the Effects of Militaristic Elements in the Turkish Printed Sports Media
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作者 Gǖven Bǖyǖkbaykal Murat Mengǖ 《Journalism and Mass Communication》 2012年第4期503-513,共11页
Football is a sports branch comprising a "human" factor with different aspects, such as intelligence, intuition, will, character, struggle, spectators, and balance. With the created global economic market, football ... Football is a sports branch comprising a "human" factor with different aspects, such as intelligence, intuition, will, character, struggle, spectators, and balance. With the created global economic market, football is an indispensable part of our lives. It entices the masses, plays an effective role in the socio-economic destinies of societies, and directs the mass psychology of societies negatively and/or positively. The success that football clubs in Turkey attained recently in Europe and the third standing that our national football team gained in 2002 have accentuated the relationship between the printed football media and football. Today, Turkish sports journalism sometimes tends to exploit the emotions and encourages the discourses inciting violence and biases to get more readers (to increase the circulation rate) and guarantee the continuation of the attention. Many words expressing militarism are used in the headlines of sports news. In these articles, the footballers are depicted as alert soldiers and the teams as troops conditioned to victory. In the frame of both national matches and the European Cups, the militaristic elements are used through nationalistic discourses in the sports news of the printed media. Thus, the aim of this study is to analyze the presentation and quantity of the militaristic elements used in the news on football in newspapers. The news in the Milliyet, as a mainstream newspaper, issued in two periods, namely after the 2002 World Cup (November 1-December 31, 2002) and today (February l-March 30, 2008) will be studied through the discourse analysis method with respect to the headlines and contents. Therefore, the comments and the ideas of columnists will be excluded from the scope of this study. 展开更多
关键词 printed sports media football news militaristic elements nationalistic discourse
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