从“使用与满足”看垂直体育网站的运营——以“虎扑足球网”为例

网络的发展使得一批旨在报道足球信息的专业垂直足球网站逐渐兴起。本文选择以虎扑足球网为代表的垂直足球网站为分析对象,运用"使用与满足"理论分析足球网站在满足受众需求方面的运营状况,并对垂直足球网站的未来发展提供建议。

Ma Yun’s Internet World

AS the founder and chairman of Alibaba Group,every one of Ma Yun’s business decisions attracts attention.From spending RMB 1.2 billion on stakes in the Guangzhou Evergrande Football Club to wholly acquiring UCWeb,and to making the Initial Public Offering(IPO)in the U.S.,Ma Yun continues to make headlines with many fingers in many pies。