Growth, innovation, and strategic focus are vital for long-term success of multinational corporations （MNCs）. MNCs must create the organizational culture and process for increased competitiveness to sustain better m...Growth, innovation, and strategic focus are vital for long-term success of multinational corporations （MNCs）. MNCs must create the organizational culture and process for increased competitiveness to sustain better market shares and profits. Towards this end, MNCs should develop a comprehensive innovation strategy. Innovation is a way of life and the spirit of innovation, like the spirit of entrepreneurship, must be sustained. The goal should be continuous growth with competitiveness. And towards this purpose, organizations must innovate. The article draws from innovation concepts as they would lead to organizational growth and competitiveness. MNC international structure, culture, and leadership style have an influence on the innovation culture and creativity process in the MNC organization. The article sets forth a model for MNC decision-making structure and organizational culture for facilitating the innovative fervor and capability to be more favorable to the MNC. The models presented here are meaningful in the quest for greater MNC innovativeness and creativity.展开更多
文摘Growth, innovation, and strategic focus are vital for long-term success of multinational corporations （MNCs）. MNCs must create the organizational culture and process for increased competitiveness to sustain better market shares and profits. Towards this end, MNCs should develop a comprehensive innovation strategy. Innovation is a way of life and the spirit of innovation, like the spirit of entrepreneurship, must be sustained. The goal should be continuous growth with competitiveness. And towards this purpose, organizations must innovate. The article draws from innovation concepts as they would lead to organizational growth and competitiveness. MNC international structure, culture, and leadership style have an influence on the innovation culture and creativity process in the MNC organization. The article sets forth a model for MNC decision-making structure and organizational culture for facilitating the innovative fervor and capability to be more favorable to the MNC. The models presented here are meaningful in the quest for greater MNC innovativeness and creativity.
