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国际文化竞争力与中国文化产业的发展 被引量:32
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作者 祁述裕 《国家行政学院学报》 2001年第5期66-71,共6页
文化竞争力在综合国力的竞争中占据着越来越重要的位置。改革开放以来 ,我国的文化产业有了长足的发展 ,但与发达国家相比 ,仍处于弱势地位。加速发展我国的文化产业 ,深化文化体制改革 ,建立与社会主义市场经济相适应的文化管理体制 ,... 文化竞争力在综合国力的竞争中占据着越来越重要的位置。改革开放以来 ,我国的文化产业有了长足的发展 ,但与发达国家相比 ,仍处于弱势地位。加速发展我国的文化产业 ,深化文化体制改革 ,建立与社会主义市场经济相适应的文化管理体制 ,提高文化竞争力 ,是加入WTO、应对日趋激烈的国际文化竞争的需要 。 展开更多
关键词 中国 文化产业 国际文化竞争力 跨国文化公司 文化产业体制 政企分开 文化中介组织
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Business Ethics and Social Responsibility for the Multinational Corporation (MNC)
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作者 Yezdi H. Godiwalla 《Journal of Modern Accounting and Auditing》 2012年第9期1381-1391,共11页
Business ethics and social responsibility in multinational corporations (MNCs) are more and more challenging, because they are operated in culturally varied environments, which vary from host to host country of each... Business ethics and social responsibility in multinational corporations (MNCs) are more and more challenging, because they are operated in culturally varied environments, which vary from host to host country of each foreign subsidiary and are often very different from the MNC headquarters' (HQs) home country culture. A host country's societal and cultural factors, combined with local economic conditions and business practices, play major roles in determining the preferred business ethics and social responsibility in each foreign subsidiary. An MNC's global HQ should partner with all foreign subsidiaries to determine the global corporate business ethics, social responsibility core, general values, and objectives. Further, each foreign subsidiary should develop in partnership with the HQ, the customized details of its business ethics, social responsibility objectives, goals, strategies, and specific programs for its host country's environment. 展开更多
关键词 international business ethics international social responsibility management of foreign subsidiaries
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Innovation for Multinational Corporations
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作者 Yezdi H. Godiwalla 《Journal of Modern Accounting and Auditing》 2015年第7期373-382,共10页
Growth, innovation, and strategic focus are vital for long-term success of multinational corporations (MNCs). MNCs must create the organizational culture and process for increased competitiveness to sustain better m... Growth, innovation, and strategic focus are vital for long-term success of multinational corporations (MNCs). MNCs must create the organizational culture and process for increased competitiveness to sustain better market shares and profits. Towards this end, MNCs should develop a comprehensive innovation strategy. Innovation is a way of life and the spirit of innovation, like the spirit of entrepreneurship, must be sustained. The goal should be continuous growth with competitiveness. And towards this purpose, organizations must innovate. The article draws from innovation concepts as they would lead to organizational growth and competitiveness. MNC international structure, culture, and leadership style have an influence on the innovation culture and creativity process in the MNC organization. The article sets forth a model for MNC decision-making structure and organizational culture for facilitating the innovative fervor and capability to be more favorable to the MNC. The models presented here are meaningful in the quest for greater MNC innovativeness and creativity. 展开更多
关键词 innovation in MNCs innovation for MNC growth innovation for MNC competitiveness
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