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跨文化交际培训在商务英语课堂中的应用
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作者 程婷婷 《湖北广播电视大学学报》 2013年第4期127-128,共2页
跨文化交际培训的目的是帮助人们更好的与来自不同文化的人们进行交流合作。在国际商务活动渐趋频繁的时代,培养学生的文化意识,加强跨文化交际能力已成为商务英语教学的当务之急。本文拟从跨文化交际培训的两大类方法入手,结合自身教... 跨文化交际培训的目的是帮助人们更好的与来自不同文化的人们进行交流合作。在国际商务活动渐趋频繁的时代,培养学生的文化意识,加强跨文化交际能力已成为商务英语教学的当务之急。本文拟从跨文化交际培训的两大类方法入手,结合自身教学实践及反思,在跨文化交际培训的若干层面提供相应的案例,以期对跨文化交际理论在商务英语实际教学活动中的运用进行深入的探讨及研究。 展开更多
关键词 跨文化交际培训 商务英语教学 案例分析
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涉外员工跨文化交际能力培养策略探讨 被引量:1
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作者 王莉 《北京工业职业技术学院学报》 2005年第3期118-120,共3页
分析了经济全球化背景下涉外活动中影响跨文化交际的原因,如思维定势、价值观差异、道德规范差 异等,提出了建设性的培养意见和建议,如增强涉外员工跨文化交际的意识和适应性,加大文化背景知识的 获取量,扩大跨文化培训的交际手段等。
关键词 差异 语用失误 跨文化交际培训
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商务英语教学中的跨文化培训
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作者 郭阳 《课外阅读(中下)》 2012年第21期197-198,共2页
全球经济一体化促使商务英语专业的人才必须具备更强的跨文化交际能力。因此,在商务英语教学的活动中,不仅要让学生具备较强的语言能力和专业知识,还需要让他们具备跨文化交际能力。本文从文化维度的方面着手,阐述了如何将跨文化培... 全球经济一体化促使商务英语专业的人才必须具备更强的跨文化交际能力。因此,在商务英语教学的活动中,不仅要让学生具备较强的语言能力和专业知识,还需要让他们具备跨文化交际能力。本文从文化维度的方面着手,阐述了如何将跨文化培训融入到商务英语的其他课程中进行。 展开更多
关键词 文化交际文化培训 文化维度
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有关高职高专现代宾馆英语教学的思考 被引量:1
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作者 赵彬 《中国西部科技》 2011年第34期67-68,共2页
本文就宾馆酒店行业中各个服务部门的情况和特殊性对宾馆英语的特点进行分析,提出了高职高专宾馆英语教学的建议。宾馆英语教学与宾馆专业技能的有机地结合,融入地域文化,增加跨文化交际培训是高职高专宾馆英语教学新的教学模式。
关键词 宾馆英语 复合型人才 跨文化交际培训
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A Holistic Course Design for Intercultural Business Communication Based on CLT A Case Study of a Training Program for Chinese Business Professionals
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作者 HUANG Zhi-hua DONG Hui 《Sino-US English Teaching》 2013年第10期751-760,共10页
BE (Business English) has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC (Intercultural ... BE (Business English) has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC (Intercultural Business Communication) based on CLT (Communicative Language Teaching). The proposed course design encompasses three-dimensional contents: comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL (project-based learning). A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified: (1) BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; (2) The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and (3) Learners' participation in intercultural PBL can stimulate learners' interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is: (1) Course syllabus should not be formed without taking the leamers' expectation and feedback into consideration; (2) Teaching strategies should be innovated to enhance learners' communicative confidence and competence; and (3) Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching. 展开更多
关键词 BE (Business English) CLT (Communicative Language Teaching) IBC (Intercultural Business Communication) course design
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DEVELOPMENT OF INTERCULTURAL COMPETENCE IN IN-SERVICE TEACHERS' TRAINING 被引量:1
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作者 韩慧 《Chinese Journal of Applied Linguistics》 2006年第4期79-86,128,共9页
Teachers often feel unsure about English language teaching in intercultural dimension because they think the courses they took before are language knowledge oriented. Even though they hear about language-culture teach... Teachers often feel unsure about English language teaching in intercultural dimension because they think the courses they took before are language knowledge oriented. Even though they hear about language-culture teaching theory and practice in the classroom, they are lack of confidence in trying to introduce a cultural dimension. The purpose of the article is to discuss how to integrate the theory of English teaching in intercultural dimension with its practical application in the classroom and to what extent the in-service teacher training course designed for middle school English teachers in Xinjiang can contribute to promoting their acquisition of intercultural communicative competence. The innovation requires changes in teachers' self-concept, in their professional qualifications, in their attitudes and skills towards English learning and teaching. Some activities for the course are presented and some ideas may serve suggesting approaches to teacher training. 展开更多
关键词 teacher training course designed principles intercultural communicative competence ATTITUDES SKILLS
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