The teaching objective of vocational business English is not only to improve students＇ English language competence, but also to develop their intercultural communication competence. Based on an analysis of the outcom...The teaching objective of vocational business English is not only to improve students＇ English language competence, but also to develop their intercultural communication competence. Based on an analysis of the outcome of a survey on cultivation of English majors＇ intercultural competence among vocational colleges in Guangxi, the paper aims at exploring the framework and cultivating modes of intercultural communication competence for business English majors in vocational colleges.展开更多
Cultural schemas, as cognitive structures and generalized collections of knowledge of past experiences that are organized into related knowledge groups, can be used to perceive and understand various cultural phenomen...Cultural schemas, as cognitive structures and generalized collections of knowledge of past experiences that are organized into related knowledge groups, can be used to perceive and understand various cultural phenomena in the communication. People carry different schemas （background knowledge） that play an important role in guiding people＇s behaviors in intercultural communication. The purpose of this paper is to attempt to theoretically apply communication strategies to the development of intercultural communicative competence in light of Cultural Schema Theory. It focuses on the relationship between cultural schema and intercultural communicative competence. Some pedagogical implications are given that cultural schema could be previously intended to help communicaters have a better and easier life when they are living in other countries, such as awareness raising, knowledge acquisition, emotional management, and skills development. This paper is written on the basis of a collection of the Chinese university students＇ experience of culture-learning. The study has certain significance in the practice on cultural acquisition, communication competence, and intercultural communication.展开更多
文摘The teaching objective of vocational business English is not only to improve students＇ English language competence, but also to develop their intercultural communication competence. Based on an analysis of the outcome of a survey on cultivation of English majors＇ intercultural competence among vocational colleges in Guangxi, the paper aims at exploring the framework and cultivating modes of intercultural communication competence for business English majors in vocational colleges.
文摘Cultural schemas, as cognitive structures and generalized collections of knowledge of past experiences that are organized into related knowledge groups, can be used to perceive and understand various cultural phenomena in the communication. People carry different schemas （background knowledge） that play an important role in guiding people＇s behaviors in intercultural communication. The purpose of this paper is to attempt to theoretically apply communication strategies to the development of intercultural communicative competence in light of Cultural Schema Theory. It focuses on the relationship between cultural schema and intercultural communicative competence. Some pedagogical implications are given that cultural schema could be previously intended to help communicaters have a better and easier life when they are living in other countries, such as awareness raising, knowledge acquisition, emotional management, and skills development. This paper is written on the basis of a collection of the Chinese university students＇ experience of culture-learning. The study has certain significance in the practice on cultural acquisition, communication competence, and intercultural communication.
