英语跨文化交际目标的重新审视与教学实现

跨文化交际的英语目标包括文化输入与输出两个层面,但英语教学的本土文化失语现象说明了文化输出被忽视、被边缘化。从"跨"的视角审视,英语跨文化交际应包括"中国身份";从"文化"层面看,英语跨文化交际具有文化正迁移属性;从"跨文化"层面看,中国式英语存在有其合理性。以此为依据的英语教学在目标层面应体现中华文化输出,在课程资源开发应用层面应包括中华文化呈现,在教学策略层面应实现中华文化渗透。

借助跨文化交际活动优化初中英语教学

分析跨文化交际活动对初中英语教学的意义。在此基础上,提出呈现跨文化目标指引表、巧设任务以促进输出、采取积极的评价和激励措施等利用跨文化交际活动优化初中英语教学的策略。结合教学实例,探究在听说课、阅读课、写作课等不同课型下如何通过跨文化交际活动优化初中英语教学。

培养中学生在“听读”过程中的英语语言意识

本文从三种现象入手,分析在中学生英语"听读"的教学过程中,如何通过视听信息、语篇视角、任务设计和(跨)文化目标,来培养中学生的英语语言意识。

On the Strategies Employed in Transmission of Cross-cultural Advertisements

Such an extremely difficult issue as cultural diversity is confronted by the existence and evolution of enterprises with the rapid development of global economy of the present. If the establishment is to boost competitiveness, it must have a quite good knowledge of target market so as to formulate some efficient strategies of broadcasting in its management, and the best way to resolve such problem is to eliminate cultural barriers with the adoption of the transmission of cross-cultural advertisements. This thesis shall research cultural diversities between eastern nations and western ones, and explore the effect the diversities have upon cross-cultural transmission, thus to propose an approach of eliminating cultural isolation with the adoption of effective techniques and manners of the transmission of cross-cultural advertisements.