跨文化交际视野的涉外经济活动

涉外经济活动 ,本质是一种跨文化交际经济活动 ,必然会因文化差异而面临着文化交际障碍的问题。注意涉外经济活动跨文化交际中语言及非语言因素的差异、风俗习惯的差异、宗教信仰的差异、意识形态的差异、价值观念的差异等问题 ,无疑是非常必要的。

On Cultural Differences and Business Etiquette

International business is a kind of cross-national boundaries activities. It can also be defined as a series of related economic measures that individuals, factories, or enterprises take so as to fixed profits, including business management, finance, trade, etc.. Culture and intercultural communication lie in various social activities Therefore, international business is a kind of cultural activities and of intercultural communication as well. With the frequent exchange, cultural clashes have been paid more and more attention. In the presence of different views of space, time, value, and of thinking, people who are devoted to do business should acknowledge and understand cultural differences

相际经营原理——中国经济人类学的理论结晶

中华民族是一个多民族融合的大家庭,各民族在适应所处自然生态系统和社会文化背景的过程中,形成了独特的民族文化。在跨文化跨区域的经济活动中,民族文化等众多非经济因素的影响不容忽视。《相际经营原理》一书正是在这一前提下,通过在贵州的田野调查资料,将西方经济人类学理论与中国实情相结合,提出跨"相"经营的理论,形成了独具中国特色的经济人类学理论体系。