数智时代下,新媒介的快速发展推动了传播的现代性转型和多元文化的呈现,“边缘文化”逐渐走进大众视野。动画作为文化的载体,其价值取向也愈发个性多元。志怪是中国神话的重要题材之一,相对正义角色来说往往是边缘文化的体现。《中国奇...数智时代下,新媒介的快速发展推动了传播的现代性转型和多元文化的呈现,“边缘文化”逐渐走进大众视野。动画作为文化的载体,其价值取向也愈发个性多元。志怪是中国神话的重要题材之一,相对正义角色来说往往是边缘文化的体现。《中国奇谭》之“林林”结合当代价值观塑造出志怪的新形象,通过刻画“他者”视角反观“本我”,以极大的张力展现了边缘人群和主流人群冲突之后的身份认同。本文基于多模态话语分析框架,从文化层面、语境层面、内容层面以及表达层面,对动画《中国奇谭–林林》中的志怪形象进行多模态话语分析。观察融入当代审美和意识形态的新志怪背后体现的社会变革,分析新志怪如何打破传统主流与边缘对立的思维,传播“和而不同,美美与共”的中国思想,体现新时代的中国人文关怀。In the era of Digital Intelligence, the rapid development of new media promotes the modernization transformation of propagation and the representation of multi-culture, and “Marginal cultures” are gradually stepping into the public view. The animation, as a culture carriers, is showcasing its increasingly diversified value orientations. One significant theme in Chinese mythology is “Zhiguai,” and in relative terms, the role of justice often reflects marginal cultures. The “She wolf” in “Yao-Chinese Folktales” reimagines “Zhiguai” with contemporary values by characterizing the “otherness” to reflect upon the “Id” greatly representing the identity formation of marginalized groups following conflicts with dominant groups. This paper is based on the Framework of Multi-modal Discourse Analysis to analyse the image of “Zhiguai” in the “She wolf” of “Yao-Chinese Folktales” across cultural, contextual, content, and expressive dimensions. We observe the Social Revolution reflected behind the new characters of “Zhiguai” that integrate contemporary aesthetics and ideologies, meanwhile analyze how the new characters of “Zhiguai” step out the box that the traditional mainstream is opposed to the marginal culture and disseminate “Harmony without uniformity in the spirit of inclusiveness” Chinese ideas embodying Chinese humanistic care in the new era.展开更多
文摘数智时代下,新媒介的快速发展推动了传播的现代性转型和多元文化的呈现,“边缘文化”逐渐走进大众视野。动画作为文化的载体,其价值取向也愈发个性多元。志怪是中国神话的重要题材之一,相对正义角色来说往往是边缘文化的体现。《中国奇谭》之“林林”结合当代价值观塑造出志怪的新形象,通过刻画“他者”视角反观“本我”,以极大的张力展现了边缘人群和主流人群冲突之后的身份认同。本文基于多模态话语分析框架,从文化层面、语境层面、内容层面以及表达层面,对动画《中国奇谭–林林》中的志怪形象进行多模态话语分析。观察融入当代审美和意识形态的新志怪背后体现的社会变革,分析新志怪如何打破传统主流与边缘对立的思维,传播“和而不同,美美与共”的中国思想,体现新时代的中国人文关怀。In the era of Digital Intelligence, the rapid development of new media promotes the modernization transformation of propagation and the representation of multi-culture, and “Marginal cultures” are gradually stepping into the public view. The animation, as a culture carriers, is showcasing its increasingly diversified value orientations. One significant theme in Chinese mythology is “Zhiguai,” and in relative terms, the role of justice often reflects marginal cultures. The “She wolf” in “Yao-Chinese Folktales” reimagines “Zhiguai” with contemporary values by characterizing the “otherness” to reflect upon the “Id” greatly representing the identity formation of marginalized groups following conflicts with dominant groups. This paper is based on the Framework of Multi-modal Discourse Analysis to analyse the image of “Zhiguai” in the “She wolf” of “Yao-Chinese Folktales” across cultural, contextual, content, and expressive dimensions. We observe the Social Revolution reflected behind the new characters of “Zhiguai” that integrate contemporary aesthetics and ideologies, meanwhile analyze how the new characters of “Zhiguai” step out the box that the traditional mainstream is opposed to the marginal culture and disseminate “Harmony without uniformity in the spirit of inclusiveness” Chinese ideas embodying Chinese humanistic care in the new era.
